Evaluating Competitive Advantage Social Media Marketing
Scoopon has given high importance to the social media in order to make its business model a great success. Some of the key benefits attained by the Scoopon with the help of social media can be given as below:
Benefits and limitations of using e-commerce for this particular business
The current business model of Scoopon which is regarding selling lifestyle items to the various users of the company such as the apparels, accessories, electronics and grocery items has several advantages as well as limitations with the help of e-commerce which can be given as below:
marketers, e-Commerce creates the USP for the business.
Organisation’s competitive advantage compared to similar businesses
Scoopon is having several competitive advantages as compared to the other market players present in this segment due to which Scoopon has attained exponential growth in its revenues as well as total size of the firm. The best competitive advantage which Scoopon has in comparison to its other competitors in the market is the customer loyalty and huge user base which has touched now more than 10 million users visiting the offers on daily basis.
Another important competitive advantage created by the company is into the mails and message written by the company as these message hit the inbox people are eagerly waiting them to read as these are so interesting. Scoopon has employed several writers so as to make these communications so interesting for the customers. Hence the main focus of the company is creating a pleasant experience for the customer through message and mails especially through comedy mails rather than focusing on the technology to attract the customers. This has helped the company to enhance the total hits for the company and conversion of the hits into real sale due to which Scoopon is among the online retailer with highest margins. [Customer management study help is available at this page– LINK]
Suggesting ways they may be able to make better use of the digital economy and benefit to company or the customer
Some of the key ways which can be suggested for the e-Commerce business model as set up by the Scoopon so as to make the best of digital economy and benefit to the company can be given as below:
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