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BUSINESS OPERATIONS AND SYSTEMS ASSIGNMENT

Introduction

The assignment is about business operations and Systems management in which B&M group is been discussed which is a variety retailer in UK and wants to move its business online. By using various models, the challenges of moving the grocery business o online platform will be discussed in the report. Although, the usage of internet is increasing year by year, grocery business at online platform is not as profitable as other businesses are. A rich picture diagram will be discussed in the assignment for the business issue and business process plans are made which will help the business to achieve its targets.(Bandmretail, 2016)

Part 1

About B&M Home Store UK Online

B&M is one of the biggest variety retailers in United Kingdom and is formed in the year 1978. Its first store was in Blackpool and now the no of stores increased to more than 500 and it also provides employment to around 22500 employees. It sells the products which are of big brands which include FMCG and non-grocery products. The products are provided at discounted prices which attract more and more customers. Word of mouth is the main advertisement technique of B&M which increases the no of transactions o the stores. (Bandmretail, 2016)

B&M operations

B&M operations

The brand has over 500 stores in UK and around 50 stores in Germany. The supermarket is doing quite well in the industry. The company is continuously earning high revenues and achieving sales growth. B&M follows multi price model which makes it different from the rest of the supermarkets of the industry in UK. The company has limited product lines which are increased to increase the interests of the customers. The company invests in its infrastructure which includes transport, warehouse, distribution activities to minimise the future costs. The group also has important IT systems which are helpful in maintaining data, protecting data and risk management. (Bandmretail, 2016)

The approach of B&M is “keep it simple” because what the group believe is that everyone loves to bargain. The group opened its 500th store in the year 2016 and aims to deliver best products at best prices to its customers so that they can have excellent shopping experience at its stores.

Challenges/ Issues in moving the business online

Challenges/ Issues in moving the business online

B&M group is no doubt growing at a good speed in the supermarket industry. It has its own customers and own speciality but B&M might face some issues or challenges if it decide to introduce online platform for its customers so that they can make purchases online and the products get delivered to them at their doorstep. Some of them are:

Tough competition from existing online players: There are lots of online players which exist in the market. B&M group will have to face really tough and stiff competition from these players.

Customers are not yet so familiar with online grocery shopping: The customers who belong to the older generations are not yet familiar with online purchasing of groceries. They still believe in buying the products in their physical presence and some of them do not know the processes or methods of buying the groceries online so, B&M will have to face these issues at a large scale. (Pathak, 2012)

Incomplete understanding of an online customer: The customers who are active online are differentand have differentexpectations from the business. So, B&M will have to gain complete understanding of the customer who are purchasing online.

Logistics incapability: B&M is still unable to manage its inventory, data and much other type of transactions which are the core functions of any business. So, it will create problems when the business will be started online. (Pathak, 2012)

The face of retail is changing and now internet drives the behaviour of consumers.

Different models for online business

There are different models which can be used by B&M for going online. Every model satisfied different needs of the business. Different models are:

Advertising: This model involves the display of the content on the website of the business with the advertisement messages.

Merchant: In this model there are retailers and wholesalers involved which provides goods or services. Here, sales are made on list prices.

Manufacturer model: This model is the direct model where the manufacturer directly reaches consumer so that the distribution channel can be made more simplified and costs may be minimized. In this model, the design and development of sites are done by the business itself which reduces costs.

Subscription model: Here, the users/ customers are asked for charges to be paid to use the subscribed services by them. The charges can be monthly or annually.

Outsource: here the services of design and development are outsourced by some other company and they are paid in return for the services taken. Here the expert services can be gained by paying a pre decided amount.

Rich Picture

Rich Picture

Impact of operations management on organisation’s performance

Sustainability refers to the designs and operations of the organisation which reduces the harmful impact of the operations of the organisation on the future generations and generate higher rate of return for the business. It consists of three elements Planet, People and Profit which aretogether known as Triple Bottom Line.

Planet refers to the environmental practices which aims at providing least harm to the environment and maximum growth to the planet like introduction of GPS systems to reduce the usage of fuel and emission of CO2 in case of multiple rounds for single delivery of products to customer.

People refer to the responsibility of organisation towards its people so that well-structured and fair treatment is given to the employees.

Profit refers to the profit and loss account of the business. It means how much economic value has been created by the company through its operations after deducting all the costs.

In short this approach aims to measure the performance of business by three aspects people, planet and profit.

Triple Bottom Line approach

TBL- Triple Bottom Line approach (People, Profit, Planet)

Four V’s business model

Four V’s business model is considered to support the decision of B&M for moving online. The four V’s stands for Volume, Variety, Variation in demand and Visibility. These are explained below:

Volume: B&M may have to face the volume problems in online business. The volume of sales in online business will be low as compared to the sales made in stores. It may increase in future but initially, this hit in volume is sales will have to be borne by B&M. But in future, the volumes will be much higher than the sales made at physical stores because the users of internet are increasing day by day and it will also increase the no of buyers in the sector. (PWC, 2016)

Variety: the variety of products which can be sold online is wide. The percentage of online retail is increasing year by year. A retailer can offer wide variety of products to the customers on online platform which cannot be offered in physical stores due to many reasons like shortage of space, shortage of work force, etc. Online sales do not need any extra labour or workforce for displaying extra products or do not need any extra space. At online platform, different products can be sold. Also the used products can be sold to the consumers who are in search of the used products. (Ingene, 2014)

Variation in Demand: B&M will face huge variation in demand when the business will be shifted online. Customers, as already discussed are not yet familiar with the purchases made online that too groceries. Some of the customers are unaware of the processes or the payment methods which have to be adopted while making purchases online. So, the online demand is far less than the demand of customers for the products in physical stores. It will take time for the consumers to get familiar with the same but it willbeachieved soon. (PWC, 2016).Online shopping is very convenient because a consumer can purchase any product at any time and from anywhere if he has access to internet. Now a day’s people do not have time to visit market and look for a single item at different shops to compare between them but this is made possible to them at a single platform, sitting at home and getting access to wide variety of products. So, the demand of online shopping is increasing at a good speed. (Ingene, 2014)

Visibility: Customers still feel that they need to buy the products by touching and feeling them at first and then they can decide for buying them. This is the major drawback for online shopping because customers have to see or check the products virtually in online shopping and then they can actually feel theproducts when they are delivered to the consumer while in physical stores, customers first feel the product, check them and then buy them which decreases dissatisfaction in them regarding shopping. (PWC, 2016)

As it is clear that online sales of grocery is very slow in United Kingdom. The total online sales are online 4-7 per cent of total grocery sales of supermarkets. The main operations models for discussing the problems of moving the business of supermarket online are given below:

Demand problem: Demand problems startwiththe consumer’s end. The consumers do not like to pay charges for delivery of products to their doorstep. Sometimes the deliveries of products are made very late, and this causes inconvenience for the shoppers. The perishable items are not delivered as fresh as they were ordered, which is also a big issue. In order to influence customers for making purchases online and to increase demand for online business, the businesses have to concentrate on making the customers satisfied. (Tiwari, 2009)

Supply problem: The main problem of supply side is from the end of businesses. Online grocery sales are not much profitable for the businesses. This is because for designing and creating an online platform, latest technology is to be adopted which needs maintenance and cost for technology which costs millions for the business. The supply chains for online business are not as easy as it seems to be. The doorstep delivery of different products to theconsumers costs too much to the business. The delivery is to be made at different areas with different temperatures and different types of products which may include perishable goods or fragile products for which extra care have to be taken care of. The businesses have to maintain huge warehouses and assembly of products have to be done which takes lot of time and efforts. (Tiwari, 2009)

Operations strategies at B&M

Quality:

Quality in the supermarket refers to the quality of goods and services which are sold to consumers at a reasonable price. Quality is something with satisfies the customers of the supermarket according to their received standards. B&M should try to achieve the expected standards of the customers so that they can achieve higher customer satisfaction and higher revenue. (Zhang, 2014)

Speed:

Speed in the supermarket refers to the speed of delivery at which supermarkets provide goods and services to theconsumers. Timelydelivery is very important to satisfy the consumers and to bring them again for repeat sales.(PWC, 2016)

Flexibility

Flexibility refers to that power or feature of business which enables it to change itself according to the demand of the consumers. Flexibility may be achieved in pries of products, quality of products, delivery of products, etc. B&M can achieve flexibility to bring in more customers for the business. (Zhang, 2014)

Dependability

Dependability refers to the power of business to deliver services on time so that it can develop its positive image among the customers and increase the no of customers on the basis of its goodwill.

Solutions for making easier online shopping

It is seen that although Internet and its usage is increasing at a rapid rate, Online shopping is still not so convenient and easy for the shoppers and this is because of many reasons which are discussed above. The supermarkets have to adopt various solutions which make shopping easier and more convenient for the shoppers to buy with the help of fully integrated mobile applications. The recommended solutions are:

Improved delivery chain:

The delivery chain in case of online retail should be improved. The managers of B&M should invest in people who lead to the success of the operations. The shipping costs should be minimized by exploring different alternatives. The products should be delivered to the customer on the promised dates. (Haber, 2013)

Cost implications:

Starting online retail business includes huge amount of costs in form of website development costs, logistics and shipping costs, warehousing costs, etc. These can be reduced when B&M adopts certain methods like charging shipping costs from the customers up to a certain amount and free shipping after a certain amount. More no of orders will enable the store to deliver the products directly from warehouse to the customer which reduces the inventory and distribution costs. It will also reduce the final prices charged from the consumers.

Sustainability:

Online retailing is a sustainable opportunity for the business. This makes the shopping experience more personalised and accessible for the customers. It brings sustainability for the consumers as they will get more personalised offers and the geographical or physical boundaries for them will be reduced. Customers will be able to make decisions from more choices available to them and will become more sustainable. (Madden, 2012)

Marketing:

Proper and efficient marketing is necessary for making online shopping interesting for the consumers. Discount codes or coupons can be offered which delivers value to the customers and they begin to purchase online, free shipping can also be used to make online shopping lucrative. Other methods of promotion  or marketing can include introducing gift cards, loyalty points, Integration with the social media like Face book, Instagram, Twitter, etc. or mailing the customers regarding new products or services offered at the online website of store. (Tiwari, 2009)

Parcel conundrum

Parcel conundrum refers to the situation where the delivery of the parcels is not successfully made to the shoppers. (Bomford, 2012) This increases the costs for the company and also irritates the customers. In UK almost 12% of the deliveries fail in the first place and then the parcels are redelivered. The customers, who wait for their packages, do not get timely delivery and they agitate. But it is also difficult for the courier companies as they had to wait for long hours when the customer is not at home. There is a solution for B&M to this; a GPS tracker can be made available to the customer through which they can track their orders. It will save the environment by less emissions of CO2 as less rounds of delivery will be made and less fuel will be used.

Part 2

Part 2

Rich Picture

Rich Picture is used to explore a situation by following diagrams which are created like models of the situations. This is the part of Soft Systems Technology (SSM) and used for analysis of the situation.

The above rich picture shows that the company B&M supermarket wants to move its business to the online platform for which it needs to cover several activities like Market research from where the data will be collected which will give an idea of the requirements of the markets and will show whether the idea is feasible or not. The data will then be evaluated by the director of the supermarket and the team and the whole administration together will analyse the resources required to fulfil the objective of the organisation. The project teams will be formed to carry out the tasks. Web development teams and web analysts will be hired for the development of the website. Marketing is required to make people aware of the website of the supermarket so that they can make purchases and spread information further. Marketing strategies will also be used to analyse and fight the competition in the industry. The current and potential clients will be approached for the success of the business and further market research will help in making the business better.(Berg, Pooley, 2013)

Root definition

It is the first step in the soft systems methodology and it involves analysing and designing of the main problem. The root definition of the report is to find out and analyse the issues B&M might face if they decide to introduce facilities to enable their customers to order goods online and have them delivered to the door.(Haber, 2013)

CATWOE Model

CATWOE Model formulates the root definition. It is an acronym which stands for:

C- Clients, A-Actors, T- Transformation, W- World View, O- Owner, E- Environmental limitations

This is the tool which checks the root definition. The CATWOE analysis of B&M and its root definition is as follows:

Clients- These are the beneficiaries of the system i.e. B&M’s customers in this case who care the ultimate beneficiaries of online business idea of the company

Actors- These are the people who carry out the activities and bring transformation like the operations managers of B&M who carry out operations for online business of the company

Transformation Process- It means the activities which are taken place to bring transformation. In this case, B&M is developing websitesand attracting customers for the success of its online business.

World View- It is theview that brings root definition meaningful. Online retail business of B&M will increase the scope of capturing more markets and wide variety will be made available to the customers.(Haber, 2013)

Owners-Owners are the persons who have ultimate power to carry the system. In this case, the owners of B&M have the ultimate power to take all the decisions to carry the online retail business.

EnvironmentalLimitations- These are the limitations, constraints, etc.which limits the operations of the business. Like in this case, the competitors, legal requirements, taxes, technological constraints, etc. have to be taken care of while bringing retail business online. (Madden, 2012)

Business Process Plan

 

Business Process Plan

This is the planning process which tells about the actions which are to be taken while making a business plan for online retail business of B&M

S. No. As Is To Be
1. The business operations were running through physical stores Online business operations need a website which will be used to carry out sales of products and services by B&M
2. Transportation cost is mainly for transferring goods from manufacturers to stores Transportation costs are mainly occurred on shipping products to the customers
3. Rent is to be paid for stores Maintenance charges are to be paid to the website developer
4. The variety of goods were less due to unavailability of space Variety of goods provided to customers is more because for providing more products, more space is not required. More products have to be displayed on the website for the purpose of sales.
5. Human resources are needed for management of stores and assist customers who visit stores. Human resources are needed for management of website and to assist customers through telephones or emails.

(Madden, 2012)

Part 3

Turning performance objectives into Operations priorities and resources necessary for implementation of new process

B&M has been successful in delivering strong numbers in sales by providing excellent services and great infrastructure to the stakeholders. The objectives of B&M are to providing exceeding shopping experience to the customers and to gain profits out of it. B&M wants to move its business to online platform which might face many challenges due to the volume, costs, delivery speed and many other factors. On the other hand it is also beneficial as more variety can be provided to customers, more market can be covered and market presence will be increased. The managers will achieve these objectives by using different models of online business like Manufacturer model in which the products are directly delivered to the customers from the manufacturer’s warehouse. It makes distribution channel simpler and it also helps in minimizing costs to a great level because the costs related to the distribution of products to different places like wholesaler and retailer will be eliminated.(PWC, 2016)

The new process is regarding the shift of the business of supermarket to online platform so that the purchase process and delivery of the products can be made easier for the customers. Easyprocesses will encourage customer to buy more from the particular supermarket and hence the sales of the supermarket will increase. There are certain resources which are necessary for the implementation of the plan of shifting the retail business into online business like:

Technical resources: Website is needed to be developed for successful retail operations. For the development of attractive website technological resources are needed. Latest technology is to be obtained for attractive features in the website to make the customer’s experiences better.(PWC, 2016)

Financial resources: For any operation of business, finance is required. It is required for website development, hiring technical staff, purchase of technology, etc. Contracts are signed with courier partners for making deliveries which need more funds.

Human resources: Website development team is needed for managing thesoftware’s and the customer acre staff is required for assisting the customers in placing orders and for other queries. Staffs are required for making deliveries to the customers. (PWC, 2016)

Business performance post implementation can be measured through a Balanced Scorecard. It is a tool which is used to measure the planning and management of business and to monitor the performance of the business activities. There are four different perspectives according to which the strategies are made into actions in the company. These perspectives are:

Financial perspectives: The financial perspectives includethe long and short term growth of B&M in terms of revenue, sales, return on capital, etc. Total revenue of the B&M group increased by 29.5% in the year 2015, netcash flow from operations also increased by 33.3% and also a final dividend of 2.5p per share. The growth opportunities are been grabbed by the company by taking the business to online platform. The cost structure will also improve by this because the cost of retail outlets and delivery chains will babe reduced. (bandmretail, Financial reports 2015, 2015)

Customer perspectives:Customers of B&M gave good response to the business because value is provided to the customers. A broad range of FMCG products and non-grocery products are provided to thecustomers which increases the customer base and satisfaction level of customers. The customers of B&M are created through word of mouth and very low level of advertising is done so that the burden of the advertising costs does not pass on to the customers. Quality products and services are been provided to the customers to achieve customer loyalty.(bandmretail, Financial reports 2015, 2015)

Internal business process perspectives: It shows how that management handles the micro environment of the company which includes the processes of management, supply chain, innovation and much more. These processes are main functions of any organisation. B&M critically evaluate the needs and demands of its customers to provide them the products and services of excellent quality. This increases the profits of the organisation and the management finds out that what they need further to develop the business. (B&M, 2015)

Learning and Growth perspectives: It includes formation of a good team which helps in achieving the objectives of the company. The team is motivated in B&M to work hard and achieve the goals and objectives of the organisation. Ethics and code of conduct is maintained at theorganisation. The capability of employees is enhanced so that they can provide good results.(B&M, 2015)

Conclusion

The report is about the supermarket B&M in UK which is planning to take a shift from the retail store business to the online business and he challenges during this shift is been discussed which can be the unacceptability by the customers, cost of website development, competition in the industry, etc. Also certain recommendations are been given for successful online business of supermarket. CATWOE analysis has been done to formulate the root definition and at last balance scorecard is been explained for measuring company’s performance.

References

  • B&M. (2015). Interim results 2014-2015. Retrieved 06 14, 2016, from http://www.bandmretail.com/~/media/Files/B/BM-Stores/reports-and-presentations/financial-reports/interim-results-presentation-2014-15.pdf
  • (2015). Financial reports 2015. Retrieved 06 14, 2016, from http://www.bandmretail.com/investors/reports-and-presentations/financial-reports/fr-2015.aspx
  • (2016). about us. Retrieved 06 13, 2016, from http://www.bandmretail.com/
  • Berg, T. &Pooley, R. 2013, “Rich Pictures: Collaborative Communication Through Icons”, Systemic Practice and Action Research, vol. 26, no. 4, pp. 361-376.
  • Bomford, A. (2012, 07 6). The parcel conundrum. BBC .
  • Haber, J. (2013, May). 8 Ways to Strengthen Online Retailer Supply Chains. Inbound Logistics .
  • Ingene, C. 2014, “Retail evolution”, Journal of Historical Research in Marketing, vol. 6, no. 2, pp. 279-299.
  • Madden, P. (2012, March 15). Digital retail: A sustainability opportunity? theguardian .
  • Moreira, A.B., Chauvel, M.A. & Silva, RenataCéli Moreira da 2013, “The decision-making process to purchase from online supermarkets: a qualitative research with customers from ‘ZonaSulAtende'”, JISTEM – Journal of Information Systems and Technology Management, vol. 10, no. 1, pp. 81.
  • Pathak, B.K. 2012, “Comparison Shopping Agents and Online Price Dispersion: A Search Cost based Explanation”, Journal of Theoretical and Applied Electronic Commerce Research, vol. 7, no. 1, pp. 64-12.
  • (2016). Strategy and Click and cash. Retrieved 06 13, 016, from http://www.strategyand.pwc.com/media/file/Strategyand_Click-and-cash.pdf
  • Tiwari, R. S. , ‘Retail Management, Retail Concepts and Practices’, Anonymous Translator(, Global Media, 2009;2008;).
  • Zhang, C.Y. 2014, “The design of campus online supermarket management system”, , pp. 3316.

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Business

Importance of BPM in Human Resources

Human resource spending, in several companies across the world, range from 40-60% of the total company costs. Considering the magnitude of impact human resources can have on a company’s bottom line, HR processes are often a key focus for the in house compliance groups. These processes are top priority, especially for HR intensive businesses, as they are linked to sensitive issues like reporting of financials, and data and system access to employees.

Why Improving HR Processes Can Be Difficult and How Can BPM Help

Importance of BPM in Human ResourcesDespite the importance and critical nature of HR processes, many companies find it difficult to streamline these to ensure full compliance and high visibility. This leads to redundancies and loss of efficiency in processes, costing the company valuable resources. HR departments of companies are riddled with loads of documentation and activities relating to risk assessments, which leave them with little or no time to think about or improve the processes’ efficiency.

More and more companies are now choosing to automate their HR processes not only to improve efficiency, but also to mitigate several process related risks. Companies are automating the full spectrum of HR processes starting from hiring, payroll to terminations. BPM is allowing them to make these changes faster, and in a much safer and quicker way than customizing their existing HR management systems. 

Benefits of BPM in HR Processes

BPM has many benefits to offer when it comes to improving HR processes:

  • BPM allows for real time monitoring of processes and helps identify bottlenecks. Tasks can be easily escalated when required and the managers can be alerted for quick actions, making way for quicker, smarter and more compliant processes.
  • Using integration of systems at the back end, automatic routing of tasks and electronic format forms, BPM can help get rid of up to 90% of admin HR work, which eats up considerable company resources every year.
  • Companies get complete audit trail of processes and documentation, making it easier for them to ensure compliance.
  • Another key advantage of using BPM is getting high level of visibility into the processes. This facilitates faster identification of issues, higher employee satisfaction and cost savings for the company.

A BPM system connects various pieces of information available within different departments and sections of the organization pertaining to a single key. For example, for employee Keith (the key), information about his date of joining, salary, perks etc may be drawn from the employment records. ThisImportance of BPM in Human Resources is linked to his current designation, present project, details of his team and supervisor, and the most recent performance appraisal. Keith’s record is also linked to his leave record and other activity details. Say, Keith has applied for a 10 day vacation – with the BPM system, his manager will have a bird’s eye view of whether Keith is eligible for leave and whether any critical projects will be affected by his absence. The manager can just talk to Keith’s project head and get his approval for the leave within minutes. With a paper based documentation system, the same process would take days.

The results of using BPM to improve HR processes have been nothing short of spectacular. But this is not surprising if you consider a recent study by Gartner (titled ‘What’s Cooking in BPM’) that revealed that BPM projects had a more than 90% success rate with about half the projects concluding in under 4 months span

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This is a solution of Beliefs Surrounding Management Assignment that describes about Developing business in case of Management and leadership.

Introduction

Management and leadership are very distinct skills. Yet in most cases, we anticipate corporate managers to win us with their detail-focused approach to administration and then abruptly transform into visionary frontrunners the moment they do not get promotions. In my experience, a leader is someone who sees prospect and puts transformation in motion(Green and Butkus, 2011). Managers are people who follow the leaders and see the way of structuring things to generate value for their companies. I have established the most effective leaders are not really the best managers.

It is a myth that leaders and managers are similar. While not all leaders might be managers, all managers need to be leaders. Managers that lack effective traits of leadership would drive businesses into the ground quickly than you are able to count 1 to 10. Moving from managers to leaders cannot happen overnight(Hamel, 2007). It takes energy and time to improve how you utilize and manage more leadership traits on an everyday basis.

Personally, based on my own experience, I believe most managers are effective in their duties of corporate management. This is because they allow the employees to contribute in the process of decision-making. As such, they transform what would have been a command into something that is friendly and easily swallowed by the employees(Green and Butkus, 2011). Such kind of approach also inspires creativity, autonomy, and motivation in their staff.

One thing I noticed, which managers should consider changing is the way they handle their employees’ mistakes: they are always good at criticizing the mistakes. Pointing out the mistakes of their employees directly would just leave the workers feeling frustrated and embarrassed. Effective managers should give their workers the opportunity of learning and growing, enabling them to deal with their faults themselves.

For instance, say a scheme was delivered to a customer and the manager receives a resentful message in return. The manager should calmly ask his or her employees regarding the concern of the client and whether they believe, what was offered was fit. This would give the employees an opportunity of providing input and understanding what needs improvement in the future (Hamel, 2007).

There is a very big conflict in what most managers say and what they do. While they claim to foster effective management for high levels of organizational productivity, most managers just do things that would favor them, in the end. Poor managers are usually at the top of taking credit for positive praises; efficient managers know the relevance of putting credits to their group for the great wins.

Conclusion

In general, most managers understand the importance of leading by example, for better overall outcomes. I believe that management must not be through force, but instead through influence and charisma (Green andButkus, 2011). That is exactly what I would do to improve the management skills, and take the management efforts to another level. In conclusion, effective managers should start enhancing their style of management through incorporating more leadership skills into it.

References

Green, T. B., &Butkus, R. T. (2011).Motivation, beliefs, and organizational transformation.Westport, Conn: Quorum.

Hamel, G. (2007). The future of management. Boston, Mass: Harvard Business School Press.

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Security And privacy Issues Associated With Big Data

Security And Privacy Issues Associated With Big DataBig data is a term used for the analysis of large amount of data, which is collected from more than one sources. Computers have become a part of our day to day life with the availability and use of the internet.  As the use of internet is growing, big data is continue to grow, in other words we can say that Big data is the collection of big data sets which are wide as well as complex to handle. In the mid twenties, big companies such as GE, AT&T and Amazon invested a lot to learn more about their customers. Companies apply logic according to the data available to decide that how many shirts or cars needs to be produced or whether to invest in the new equipment or plant. Big data is different from the other data because it comes from the different sources outside the company. It can be social media, government databases etc.

With the proliferation of devices connected to the Internet and connected to each other, the volume of data collected, stored, and processed is increasing everyday, which also brings new challenges in terms of the information security. Big data raises privacy and security issues because of managing volume and assuring constant access to data. Some of the applications are in areas such as healthcare, traffic management, banking, retail, education and so on.

 

Privacy issues

  • The biggest challenge for big data from a security point of view is the protection of the user’s privacy. Big data frequently contains huge amounts of personal identifiable information and therefore privacy of users is a huge concern.
  • Because of the big amount of data stored, breaches affecting big data can have more devastating consequences than the data breaches we normally see in the press. This is because a big data security breach will potentially affect a much larger number of people, with consequences not only from a reputational point of view, but with enormous legal ways.
  • When producing information for big data, organizations have to ensure that they have the right balance between utility of the data and privacy. Before the data is stored it should be adequately anonymised, removing any unique identifier for a user.
  • Adequate access control mechanisms will be a key in protecting the data. Access control has traditionally been provided by operating systems or applications restricting access to the information, which typically exposes all the information if the system or application is hacked.

Security issues

Security is the 2nd major challenge of the big data. C-I-A triad all three elements matter for the big data. Confidentiality is closely related to privacy. Big data usually involves big money; integrity of data that it should be correct and intact ensuring the availability of the data.

Big security issues are as follows:

  • Secure data storage
  • Transaction logs and auditing
  • Real time Security monitoring
  • Data accuracy
  • Quality of the source
  • End point filtering and validation

Security additions for big data applications

  • Authentication for end user web devices
  • Mutual authentication with Kerberos
  • Access control to files in hadoop file system
  • Delegation tokens for continuous authentication between internal client and services.
  • Job tokens for distributing access authorizations to multiple distributed platforms.
  • SSL encryption for network traffic.

Application of Big data

While understanding the concept of big data continues to remain a challenge; companies adopting big data to remain at the forefront. Most organization’s primary goals are to enhance customer experience, others goals includes reduction in cost, better targeted marketing and making business more efficient. Having a bird’s eye view of big data and its application in different industries. Most importantly big data helps in

  • Trying to decide whether there is a true value in big data
  • Evaluating the size of market opportunity
  • Developing new services and products
  • Repositioning existing services and products

Major industries using big data are banking and securities, tourism, education, health care provider, manufactures, government retail etc.

 

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This is a solution of Becknown App Assignment Help that describes about hopes to become the professional social networking for Facebook users.

Becknown App Assignment HelpINTRODUCTION:

BeKnown is the application launched by Monster that hopes to become the professional social networking for Facebook users. Monster.com is one of the most experienced player in corporate recruiting market and now its new job app BeKnown has opened all doors for a person to survive in the market industry by connecting it to other social networks sites to increase the turnover rate of work for employees.

It is a professional networking app designed to allow Facebook users to establish a professional network on the world’s most popular social platform. Nowadays this site is considered as a Rival to different social networking especially Lindelkin.

(Stanford Henry, 2010)

KEY FEATURES:

It is a very systematic application enabling a person to

  • Create a professional identity.
  • Maintain his/her professional profile and share information and photos professionally.
  • Connect with other people related to his/her field.
  • Can seamlessly identify and connect with professional contacts from multiple sources and grow their professional network and discover enriching career opportunities.

(Fellas, 2011)

  • Can invite people and have ability to give references keeping in focus the friends capabilities.
  • Can keep professional contacts and personal contacts separately.
  • A person can invite his contacts from Facebook, Lindelkin, Yahoo, Gmail and other email systems.
  • Ability to claim and manage company profiles.
  • Enable companies to post jobs and recruit employees according to their demands and needs.
  • For those organization sites where jobs aren’t the main focus, a BeKnown site can become the gathering place for career discussions. As a result of the discussions among groups, people come to know about different organizations job posting resulting in more employee turnover.

(Erik Qualman, 2010)

  • It provides products and services to employer customers to complete the recruitment and hiring process.
  • It simultaneously gives various search engines according to the person’s needs to facilitate the search regarding the specific requirement.
  • Can see anytime which of his contacts are getting the required job opportunity.
  • Can search any job related to the desired field.
  • It also introduced rewards in the form of ‘Badges’. This application provides opportunities to earn theses badges as a hallmark for professional achievements.

(Fellas, 2011)

  • BeKnown is supported in 19 languages and is accessible by any Facebook user.

USES OF BEKNOWN TO INVITE EMPLOYEES:

  • A company profile can be made with the help of this network. Profile should be updated with recent information about the products and services, highlight the job opportunities and provides a platform to apply online for the candidates. Online recruitment is much more feasible for both the candidate and the company.
  • Provides opportunities to interact with people in the form of groups. Try to be the part of those groups that open the door of right kind of audience to interact with us. Once th connection with the right group is established, than we can send invitations to the target people to join our network and get a knowhow about the company’s job opportunities and specific criteria for it.
  • It is good to join more and more groups but only if they serve good to our organization. The groups are a resemblance of our identity and it can be used as a tool to cleverly communicate about the aspirations and the goals of the company in a subtle way.

(Erik Qualman, 2010)

  • We can choose the endorsements that we wish to flaunt and then elicit them from the people we know and increase the number of endorsements so as to increase the online image of the company.
  • The more the genuine recommendations we make, the higher will be the positive impact and more the people will be attracted.
  • It is good to air the company’s opinion or view point in the group communication so as to make the people aware about it. This helps in building a positive image about the organization and emerges as a thought leader in the industry. This also helps in making the mind of people to join the company.
  • Helps in planning events of the company. Decide the event and post it on the wall of organization, than make it public. As it connects to Facebook so create an event on the Facebook also. People who read it on one media will vice versaly directed to the respective company site and more people will attend the event which make them understand about different perspectives.

(Sandra Ordonez, 2010)

  • The design of the business card needs to be upgraded in the social networking sites. An easy way to communicate about the BeKnown presence of the organization is to develop a code and get it printed on the card. When any of our business professional will go in an event than people can just scan that code get an access to BeKnown profile.
  • We should make as much connections on BeKnown to create a positive psychological impact on people. The readers judge the strength of the organization by the number of connections it has.
  • Usage of the question and answer section in this app helps in establishing relationships with the experts and identify possible influencers to help fill the vacant positions.

PROBLEMS ENCOUNTERED BY USING BeKnown:

Naturally when a far reaching medium like BeKnown makes our life so much easier in this world of competency, it also offers some things that could lead to potential problems for the organization.

  1. SECURITY HAZARDS:

One of the potential hazards of this network site is that of hacking. Incidents of profiles and accounts being hacked into are commonplace. So the first problem we should be aware of is how to protect our organization profile of this network from hacking.

  1. BAD REPUTATION:

Another problem we can come through is the damage of our organization reputation. While it can help the company to create good image, it can also be used to tarnish an image with false claims. For that we should aware of the persons who can do this by reviewing the posts everyday and allocating some persons for this task.

(Herman, 2010)

  • RISK OF NEGATIVE COMMENTS:

The people who are reading our organization profile may not take it in good direction. Any unintended slip of information could have serious ramifications if it falls into the wrong hands. If something happens like this, an article clarifying our position should be immediately aired online to save our image.

  1. BUSINESS RISKS:

This type of networking at work place can also cause confidentiality issues. Any angry employee can leak out the sensitive information and can cause financial and credibility loss to the company.

(Chris Crum, 2011)

  1. WORKPLACE HIDDEN AGENDAS :

Another important problem that can arise is that it can easily be cause strain between employees. For example, employee of one group may comment about low level work of another group leading to tensions between them. Employees can also show dissent against their bosses or management on a site like this and can actually get into fight with other people damaging the environment of the whole company.

  1. MULTIPLE PLATFORMS:

Sometimes it gets difficult for the business owner to decide from where to start. There is a conflict between starting from a single profile or multiple profiles. If multiple profiles are not updated in time, it could affect our success.

Therefore it is safe to start only with the one profile, recently updated and provides its followers and customers with every necessary information.

  • LACK OF FEEDBACK CONTROL:

One aspect of BeKnown networking that is especially damaging to organization campaigns is negative post responses. Unhappy customers or industry competitors are able to post disparaging or offensive pictures, posts or videos and there is not much a company can do to prevent these occurrences. Still, negative or other non-constructive feedback cannot be ignored. Profile must be managed efficiently to immediately respond and neutralize harmful posts.

(Chris Crum, 2011)

  • POLITICAL AGENDAS:

Sometimes sites like this can be used for the purpose of furthering political agendas. However if we try than we can publish news so that it can be taken in a positive light as well.

  1. ONLINE SCAMS:

It increases the risk of people falling prey to online scams that seems genuine, resulting in data or identity theft. A company identified Logo will do enough good for this problem.

  1. LOSS OF PRODUCTIVITY:

Sometimes it potentially results in lost productivity especially if employees are busy in updating their own profiles instead of making their organization benefit. Therefore the terms of responsibility and sincerity to the work in the office hours should be made very clear to the employees on the very first day.

(Amandak Highley, 2010)

  1. COMMITMENT:

Failure of commitment also leads to withdrawal of the company customers. There is nothing worse than going to visit a site in September and finding out that it was last updated in June. Thus the company should show commitment for at least 6-8 hours a week to update every information to amuse its customers and better serve them.

ADVANTAGES OF BeKnown TO THE COMPANY:

There are a number of real benefits to getting involved in networks like BeKnown which can be very effective for our business.

  1. It offers worldwide connectivity. If the team is directed to respond to the people trying to connect or gather information about it shows to be of great advantage for the emergence of the organization name.
  2. The compelling and relevant content about the organization will grab the attention of potential customers and increase company visibility.
  • We can response almost instantly to industry developments and become heard in our field.

(Amandak Highley, 2010)

  1. It is very economical than traditional advertising and promotional activities which can provide benefit for the financial status of the organization.
  2. Social content on this site can indirectly boost links to website content by appearing in universal search results, improving search traffic and online sales.
  3. We can deliver improved customer service and respond effectively to feedback.
  • Customers can find us through new channels, generating more leads.
  • It increases loyalty and advocacy from the customers we have connected with.
  1. Network like BeKnown revolutionized the speed of the news cycle. One can get a sense of what is going on and about any updates in the company by just a clicking on our organization name.

(Chris Crum, 2011)

  1. It gives us the chance to reach out to new people. Posting on the wall and offering some special discounts on the product will attract double people.
  2. It even allows users and customers to introduce their business partners resulting in the wide spread of the company’s business and provide an opportunity to widen the contacts.
  • Allows employees to discuss ideas, post news, ask questions and share links. It results in positive impact upon people searching for our profile.
  • Expands market research, implements marketing campaigns, delivers communications and directs interested people to specific website.
  • It keeps the employees motivate and engaged. Setting up network like this can decrease hierarchy. Speaking directly to the leadership suddenly is more attainable. It encourages and eases communication, initiates a collaborative exchange of ideas, and helps eliminate business silos resulting in increased employee engagement.
  1. It increases the availability of bandwidth i.e. it generates a lot of internal traffic. This is because these networks are often accompanied by the use of other networking site such as Lindelkin, Facebook, Google, Twitter. Therefore the more sources available for the people to search for us, the more organization name will spread.

(Erik Qualman, 2010)

  • It improves market intelligence and allows us to make strategic decisions in order to stay ahead of our competition.
  • It is a very fast way for the commercializing of the products and themes of organization. If we want to share some information regarding them, it will reach out in the world within seconds.
CONCLUSION:

Hence, network like BeKnown dramatically changes the way an organization can leverage this traditionally social network to establish their contacts and establish their personal brands and get the maximum number of people attracted to their company resulting in a huge amount of employees. Higher the amount, more easy to establish and maintain the image and quality of the company.

(Sandra Ordonez, 2010)

REFERENCES:

Stanford, J Henry, 2010; Business Link: Online Business Networking and Social Networking.

Fellas, 2011; BeKnown Marketing Pros and Cons; PS Print.

Erik Qualman, 2010; Clickz; 14 Social Media Pros and Cons.

Sandra Ordonez; 2010, PBS; Experts Weigh BeKnown Pros and Cons of Social Media.

Herman; 2010, Monash University; Social Media Advertising: An Investigation of Consumer Perceptions, attitudes and Preferences for Engagement to Work.

Chris Crum, 2011; Web Pro News; BeKnown Issues That Could Cause Problems for Your Business.

Amandak. Highley; 2010, Northern Illinois University; The Importance of Being Social With BeKnown, New York Press.

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The Software Corporation Assignment Help

Role Assigned: Sales Manager, Software Division

In present times managing customer relationships has become has become the single most important element of a firm’s overall strategy and planning (Harvard Business School, “Working Knowledge Publication”). In light of this fact following is the solution to tasks assigned to the recently appointed Sales Manager of The Software Corporation.

Task 1: Review the current objectives and strategic planning

Sales objectives are aimed at directly supporting the marketing strategy and indirectly the overall corporate strategy of an enterprise. Following is an entire review of previous objectives as well as Statement of new objectives in light of this fact:

Following diagram shows briefly the existing objectives which are to be reviewd:

The present sales objective in alignment with the marketing objective is to increase sales and generate more and more prospective customer. However, these objectives can be reformed in order to accelrate the entire sales process and planning.

  • Increase the sale of software estimate from current estimation of 7.5% to 12.5% by the end of year 2016.
  • Increase the market share in South East Asia from 20% to 30 % by the end of year 2016
  • Increase the number of retail outlets by 20% during 2016 covering vital cities in South East Asia.

Strategy:A proactive and robust sales straetegy will be required to meet the above mentioned objectives. Here is a list of key componennets of the newly drafted Strategy to be religiously followed bry the Sales Team:

  • Focused Approach:The sales team should first clearly identfity the targeted customer and market segments across locations, both domestic and international. Once this is done all saless efforts like client meetings, writeen or verbal communication for sales promotion should be be dseigned to generate immdeiate sales effect and demand.
  • Appropriate Product Selection: The Sales team should be trained thoroughly to educate and enable customesr to choose the best product, meeting all customer requiremenst at best possible prices.The sales personnel should help customers to understand which products are better than others and why.
  • Excellent Customer Service: The sales team must attend all customer queries and solve them uprightly with a sincere effort to deliver excllent service and satisfaction. The quality of service should delight the customer and inspire him or her to referr your brand to others.

 Task 2: Commence next year’s sales plan

Following is the email draft as required from the sales manager to the staff:

Firstly I would like to welcome ll of you on board since I have been recently appointed as your manager!

As you all are aware we have entered into that session of the year where we draft a sales plan and strategy that acts as a guiding path for all of us throughout the year. This plan is intended to constatntly upgrade the performance of the sales department to contribute in the achievement of marketing nad organisational objectives. And ultimately, the plan is aimed to enhance the overall performance of the sales department.

I have been working continously to begin with setting of SMART(specific, mesaeruable, attainable, relevant and timely ) objectives:

  • Increase the sale of software estimate from current estimation of 7.5% to 12.5% by the end of year 2016.
  • Increase the market share in South East Asia from 20% to 30 % by the end of year 2016
  • Increase the number of retail outlets by 20% during 2016 covering vital cities in South East Asia

The purpose of the above listed objectes clearly is to achieve the company’s marketing plan to increase sales and market share and achieve organiztaional growth. I firmly believe that it si through our better and improved performances that organizational growth will accelerate.

I, therefore, desire and invite your active participation to participate in this planning process nad provide each and every input which you feel can help us move towards achievement of the Sales Objectives.

Once we are done with writing our sales plan with your valuable cooperation, we will immensely benfit as explained here. Clarity-because of the plan each of us will have  a clera view of organizational, marketing and sales objective. And, how these objectives are clossely are dependent and linked to each other. Focus on strategy-with the plan before us, every sales personnel will be able to stick to the strategy and avoid interruptions or deviations from the planned course of action. The sales team will be able to make improved and near to accurate guesses regarding sales prospects, factors driving sales nad sales processes.The sales team can easily priortize its work depending on the milestones set basis the sales plan. Last but not the least, the sales plan will forge a proactive attitude.

I also put forward the following points or tactics which we lal need to learn, imbibe and practice religiusly for attainment of our objectives.

  • Focused Approach towards customer tapping and mangement.
  • Customer empowerment by helping them to select appropriate products.
  • High quality and timely customer service
  • Effective customer relationship management.

Task assignment

I have put forth all my views and ideas reagrding aour plan of action this year. And I need all of you to come forwrad as a team and furnish your insights on all the baove mentioned points so that we can finalize an effectual Sales plan and strategy.

 

Task 3: Restructure The Sales Team.

 

With reference to our recent discussion on the revised sales objectives, I have decided to go for establishment of new terrorties so as to proactively progress towards acjhievment of Sales nad Marketing objectives. Below are the key points of the action plan to be adopted for developing and dynamically manging the proposed terroteries.

Achieving 20% increase in number of retail stores both in domestic and international markets through identifying the major cities across selected South East Asian countries, that have experienced sharp rise in the demand for products matching our compnay’s profile.

  • Begin the selection of terrotiries through in and out study of demographics and business enviornment factors affecting software sales.
  • The major and big cities will be tapped first as these drive demand of both software and hardware due to continous increase in income , increased commercialization, increased use adoption information of technology better living standards in dveloping countries.
  • Once the terrotoriesare identified and established, assigning a dedicated sales-force to take further the sales operation nad plans.
  • Training of the sales personnel based on different business enviornments to perform effectively and diligently. The sales team will be trained on thorough product knowledge nad unique selling propositions, identyfying customer need and suggesting immediate solution from the vailable product range, customer relationship management etc…
  • Assignment of performance milestones to the sales team and establishing a performamnce based reward system to drive increased sales.
  • Continous evaluation and review of the perfomance of sales team and terrortory dynamics to understand the improvemnet areas and further course of actions.
  • Timely and effective Implementation of all the above steps so as to increase the overall sales, profit margins and overall growth of turnover and market share.

I have hereby tried to be comprehensively present an idea of the sales plan and strategies to adopted throughout the year to accelerate performnace and sales. Plesae let me know if there are any amendments or additions to be made. Your suggestions will stregthen the overall planning and implementation.

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Business Expansion Assignment Help

Strategic issues for business expansion

The issues are so many even if the Indian retail banking has performed well in recent years.

  • There are challenges and issues from the customers’ expectations that are rising constantly. The people expect a rapid growth, inclusive growth, wealth creation, quality infrastructure, worlds class banking infrastructure and access to basic banking facilities, better living standards, plenty of jobs and trickling down of wealth. All these demands of customers make retail banking a challenging task.
  • Second issue is the customers’ mindset as they have deep loyalty with the existing banks and they are brand followers. So establishing name in the Indian market can be difficult for the BNP Paribas even if it has a strong presence in developed and developing countries.
  • There are challenges from the government banks that are protected by the regulators and company has to overcome from this challenge.
  • There is an issue of nonperforming assets that is high in Indian retail banking and company has to consider this fact as well to conduct its business operation.
  • There is tough competition prevails in the Indian retail banking market and there are many banks offering mortgage loan and they have their own networks and cracking their local network may not be easy for PNB Paribas.
  • There are the issues of basic infrastructure such as transportation facilities and electricity facility and due to that Company may face issues in setting up the ATM in various places
  • Similarly the mobile banking cannot be possible without the internet presence and in India still the penetration of internet and broad band access to semi urban areas and rural areas is low.
  • There is growing dissatisfaction of customers on private banks processing fee and other charges. Their needs to have good customer service, fast approval of loans and complete product range are still missing and this perception of customers may create initial hindrances for company to expand its business in India.
  • Due to lack of infrastructural development and inability to expand the business in rural market, banks are unable to target the rural market of India quite well and the lengthy procedure of taking loans, illiteracy of Indian people and availability of easy loans by other means have hampered the expansion of banks operation in rural areas. PNB Paribas if has to gain the maximum potential of market, than it has to address this issue as well.
  • The issue of having the skilled work force that can be efficient in adoption and integration of technological processes persists in Indian retail banking and company has to face difficulties in sourcing candidates with adequate competency to manage technology adoption.
  • The data management regarding the customers of banks and support of regulatory authorities in this case is still a issue due to that adequate data may not be generated about the customers.
  • As far as the issues for entering the Indian market is concerned, company has to face the rigid and complex social structure of India, and Indian bureaucracy as well as infrastructural issues. The functioning of company operation can be affected with the nepotism and red tape in India so the company has to take required steps to mitigate these issues.

Actions suggested for BNP Paribas

  • Company should identify the entry mode in the Indian market. It is suggested that company should merge with an Indian company to explore its business in Indian market. There are many MNCs that have entered in to Indian market by joint venture and this is a good move to capture the Indian market because the Indian name is recognized name for Indian customers and they can be easily persuaded to purchase the products and services of company.
  • Company must hire the competent work force that should be able to adopt the advanced technology to serve Indian customers better.
  • For tapping the rural market, company should build networks in these areas to attract customers and provide innovative models to persuade rural customers. Company must streamline its loan processes and other processes for Indian customers.
  • Company should have excellent customer service and proper understanding of needs of Indian customers to offer full range of products and services to them.
  • Company must find a way to address the under utilization of data base system prevalent in Indian retail banking industry and must be able to cross sell across the banks.
  • It is found that there are lack of marketing thrust and higher dependency on walk in business. Company must find ways to reduce the dependency on walk in business and there should be sufficient marketing thrust.
  • Company must tap the changing preferences of Indian customers and must provide customers with new products and services.
  • There are cases of dub utilization of the available technology and company must use the technology judiciously to expand its business operation in Indian market.
  • Company must develop market intelligence by implementing a proper market research to create and maintain a huge and updated data of customers so that it can offer those customized products and services.
  • Company must devise strategies for cost management by tying up arrangement with other players in the volume chain, resource sharing with different players in the ATM facilities and creating in house facilities to minimize the transactions costs.

All these actions taken by company can help it to improve its performance in Indian market and company can expand its business in urban and rural market.

References

http://ijccr.com/May2012/1.pdf

Banking Industry (n.a) [Online]. Available from:http://investinindia.com/industry/banking/banking-industry(Accessed 9 August, 2015).

Entry (n.d.) [Online]. Available from:

http://business.mapsofindia.com/india-market/entry.html (Accessed 9 August, 2015).

India (n.d.) [Online]. Available from:http://www.heritage.org/index/country/india(Accessed 9 August, 2015).

India Demographic profile 2014 (n.d.) [Online]. Available from:

http://www.indexmundi.com/india/demographics_profile.html(Accessed 9 August, 2015).

India GDP Growth Rate 1996-2015 (n.d.) [Online]. Available from:http://www.tradingeconomics.com/india/gdp-growth(Accessed 9 August, 2015).

 

Nair Priya, (2012). The potential for growth in retail banking is huge [Online]. Available from:http://www.thehindubusinessline.com/banking/the-potential-for-growth-in-retail-banking-is-huge/article3317856.ece(Accessed 9 August, 2015).

PESTLE Analysis of India: 2014 [Online]. Available from:

http://www.marketresearch.com/Lucintel-v2747/PESTLE-India-8275063/(Accessed 9 August, 2015).

Rural retail banking in India: 2020 (n.d.) [Online]. Available from:http://tejas.iimb.ac.in/articles/74.php(Accessed 9 August, 2015).

Sarkar A. N. Strategic Business Management and Banking (n.d) [Online]. Available from:

https://books.google.co.in/books?id=UsyDB4-OfQwC&pg=PA311&lpg=PA311&dq=key+strategic+issues+for+retail+banking+in+india&source=bl&ots=Iq2zMiJNbD&sig=o2noDxrdCFwEd86wf8fB1dfXx7Q&hl=en&sa=X&ved=0CCwQ6AEwBDgKahUKEwi–bfj0JvHAhUUUI4KHS7KCf8#v=onepage&q=key%20strategic%20issues%20for%20retail%20banking%20in%20india&f=false (Accessed 9 August, 2015).

Sharma Gaurav, (2012). PESTEL analysis: Banking sector. [Online]. Available from:

http://www.slideshare.net/Gstheproud007/pestel-analysis-banking-sector(Accessed 9 August, 2015).

Technological environment (n.d.) [Online]. Available from:http://business.svtuition.org/2009/11/what-is-technological-environment-and.html(Accessed 9 August, 2015).

The untapped potential for banking in India (n.d.) [Online]. Available from:http://www.livemint.com/Money/f8hrqrO1y0rGZwdg4LBwOJ/The-untapped-potential-for-banking-in-India.html(Accessed 9 August, 2015).Order Now

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BNP Paribas Global Expansion Strategy Analysis

Introduction

BNP Paribas is a leading French bank and it has the second largest bank position in European market for its retail banking operation. The bank has operation in many countries in the world and now it is planning to expand its business to other countries. The report aims to identify the target market, to do macro analysis of target market, critically analyze the key strategic issues and recommend actions.

Potential target market identification

Retail banking refers to having transactions directly with the customers than corporations or other banks and considers transactional accounts, mortgages, personal loans, debit cards and credit card.

Choosing the India as a retail banking operation has a reason that shows that ratio of consumer loans in comparison with the GDP of country is at a low 11 percent and the demand for the loans are for housing and auto loan. These findings suggest that there is huge untapped market for retail banking operation in the country.  Also the retail banking operation in the rural areas of country are also attractive. It is predicted that companies can gain from the advancement in technology, from flexible laws for serving rural customers, from social awareness of customers to seek one stop solution from the financial institution, and from ability to deliver mobile based delivery model due to high penetration of mobiles phones in rural areas.

It is revealed that India has a great potential for retail banking. Urbanization of country is growing very fast and this has resulted in the significant growth of affluent segments. The discretionary income of Indian people has also been increased. The wealth creation is another factor for emerging market that allures the banking companies to invest in India and the consumption is also doubled (Nair, 2012). Indian population is huge and there are crores of people who are entrepreneur or salaried people and they can be the better options for retail banking. Also there is sizable portion of NRI and this also attractive market. So the overall picture of Indian market is very attractive. In this regard, the market potential of India is assessed.

The ever increasing middle class segment and their rising income level, certain demographic changes that supports the retail banking industry, these have boosted the demand for retail credit for banking industry. The increasing consumption of the Indian customers and their sophisticated life, mall culture also has promoted the retail banking prospects in India. There is strong growth in the service sector and particularly in the IT and ITES sector. The organized sector has employed greater numbers of people. Reforms in the financial sector and regulatory changes have favoured the retail banking industry.

As far as the Indian banking sector is concerned, it is least affected because of robust policy of RBI. The role of RBI ensures that Indian banks can have more power against the defaulters who take loan. There are stricter prudential rules and regulations with regard to capital and liquidity provides Indian banking industry more credibility. The move is taken to increase the FDI limit from 20 percent to 49 percent is a welcome move for the foreign banks as they can have more opportunities to establish their business in Indian market. The ceiling for the FII investment was also increased. Agriculture has been the mainstay of Indian economy and it is growing 4 percent per annum. This provides better opportunities for the banking sector to spread its presence in rural sector.

As far as the GDP growth of India is concerned, it is predicted that the Indian economy will be a leading economy in the world by 2020. One of the important findings about the Indian market are that most of the people of India are young and they constitute a large market for the retail banking industry so India is a viable option for expanding the retail business operation.

The overview of the Indian banking sectors presents significant information. There are four trends that have affected in the past and they are still relevant. First is the consolidation of players by the mergers and acquisitions in the banking sector. Second are the globalizations of operations. Third is the development of new technology and the fourth is the banking universilization. The products are customers specific and tailored according to the needs of potential customers in the retail banking. The marketing strategies adopted are generally for the specific customers or niche markets and these are evident in the retail banking sector. Some bank consider the credit card and mortgage products for promotion of business and some other consider the particular segment of business system. The performance of the banking sector is impressive and if compared to other economies on various parameters such as cost to income ratio, non performing asset level, fee income, net interest margins, profitability, and valuations. Indian banks are performing well. There is a transition taking place from class banking to mass banking and banks are more focused towards serving the customer needs. There are new channels available for banks such as mobile phones and ATM that also has increased the performance of retail banks considerably (Sharma, 2012).

Macro Analysis

Economic analysis

The estimates show that the GDP is likely to rise by 7.3 percent in fiscal year of 2014/15 and it is higher than the 6.9 percent of 2013/2014. The private consumption has also been increased and it is predicted to be 7.3 percent in 2016 than 6.9 percent in 2015. The change is agriculture is 3.8 percent predicted in 2016 compared to 3.2 in 2015. The government has planned to consume less resources and the consumption will be predicted to be 9.3 percent in 2016 than 12.4 percent in 2015. The expenditure on GDP shows that industry will have changes of 6.1 percent in 2016 than 5.4 percent in 2015. Another report presents that Indian economy is predicted to grow at 7 percent in 2015. It is revealed that most important and fastest growing sectors of Indian economy are services, insurance, hotels, trade, transport and communication, and financing. In the year of 2012, the growth of the financial sector was 7.9 percent along with the growth of insurance, business services and real estate. The manufacturing sector had 2.5 percent output and the construction sector had 5.8 percent output. These findings suggest that Indian retail banking sector has lots of opportunities in the Indian market. The reason for choosing the Indian market for retail banking is that there are many countries where the GDP growth is not attractive such as Australia where the GDP growth is 0.90 percent, China where the GDP growth is 1.70 percent. Germany where GDP growth is 0.30 percent and in these countries the company BNP Paribas operates but India provides an attractive market because India has registered impressive 4.10 growth rate. According to the “heritage.org” the country has 5.1 trillion GDP and has registered 4.4 percent of growth. There is 6.9 percent compound annual growth. The income is $4077 per capita. The unemployment rate is 3.7 percent. Inflation is 9.5 percent. FDI inflows are $28.2 billion. If economic freedom is concerned, it is 54.6 and it is the world’s 128th freest economy. There are modest improvement in the area of business freedom, property rights and corruption freedom. India is ranked 26th among the 41 countries in the Asia-Pacific region and its score is below than regional and world averages. If the tariff rate on India is taken under consideration it is 7.7 percent. There are significant numbers of non-tariff barriers that interfere with flow of goods and services. The procurement policies of government favour the local companies. There are interferences in the financial sector by the states and the government retains considerable ownership in banking sector. There are issues of nonperforming loans as well that is relatively high.

The Banking sector in India is highly regulated and sufficiently capitalized. The credit, liquidity and market studies have found that Indian banks are more resilient. Retail banking is growing up and there is growing trend to carry transactions through debit and credit cards. It is also identified that FDI has been increased in the banking sector and in the private banks and it is 74 percent via the automatic route. The RBI has a commanding role in retail banking sector and controlling inflation rate, and exchange rate, it plays an important role. RBI lowers the interest rate to curb the inflation rate and increases the demand for the retail banking.

International trade of India is not very encouraging but there are expectations that on the long term, there will be growth of 6 percent in international trade. The rising export from India enhances the income capacity of target customers and they will become frequent users of retail banking services. Similarly effects of globalization has brought many changes in Indian economy and there is rising middle class with high discretionary income and there are rising upper and lower class as well and retail banking sector has opportunity to provide specific products according to their needs.

It is also important to consider the vision of Indian government. The vision of 2020 envisages that India looks for to achieve its current position11th to 4th in terms of gross domestic products. For this purpose, Indian government is committed to achieve an 8.5 percent to percent in coming 20 years. The vision also focuses on to improve the percentage of urban population that should be 40 percent. Also share of agricultural sector is planned to be reduced and focus of services sectors will be more. The vision of India presents that international trade should constitute 35 percent of the GDP.

Legal environment

The country has limited governance. The fees for business registration have been reduced significantly and completion of licensing requirements has been improved. Data of 2009 presents the fact that starting the business in India takes less time than china or Brazil. Government of India has removed many barriers to obtain export from the other countries.

Social environment

If the population is taken under consideration India has a huge population that is 1,236.344.631 according to July 2014 estimates. The age structure of India is very attractive for retail banking. 18.1 percent females and males are in the age category of 15-24 years and 40.6 percent females and males are in the age category of 25-54 years. So India has a younger population. This young population has several needs such as loan for housing, personal and other purposes. They are also active users of debit and credit cards facilities retail banking sector offers. The median age of total population is 27 year that is the ideal image for the retail banking business. India has a good population growth as well. The urbanization is taking place with good speed and rate of urbanization is 2.47 annual rate of change according to the 2014-15 estimates. The urban population is 31.3 percent of total population but as the Indian population is huge the urban population provides a big market to cover. There is also a vast rural market and the rural market opportunities are untapped. Literacy rate has a direct relationship with the improved life style and it helps to lead a sophisticated life. India has a literacy rate of 62.8 percent of total population and this is a good benchmark to assume that Indian people lead sophisticated life or want to lead and they surely use the retail banking services. The perception of Indian people may be the obstacle for the new company to establish business as they believe in references of people.

Technological environment

Technology in India is growing very well and for improving the technological environment, Indian government has taken important steps. Indian government has established the technological and research institutes. There are 500 technological institutes that provide education to Indian students. There are 1080 research institute. The major names are medical research centre. Space research centre and agricultural research centres. Indian government has a strong and positive policy for technological development. The Indian IT sector is growing with 35 percent and India is the second country that uses the internet at large scales for e-education, e-commerce and e-education. Indian government provides 100 percent exemption in income tax for expenses that incurred in research of technology in India. All these findings reveal that India has strong technological environment and that can support BNP Paribas to expand its business operation in India.

The key factors that drive the retail banking in India are mentioned. There is a shift from manufacturing sector and agriculture to service sector. The banks have now focussed towards the retail assets particularly in housing finance to deploy the funds. The rise of middle class income contributes to the development of retail banking.  Emergences of the IT sector and supply chain management have created new income opportunities. There is conducive role of reserve bank of India in terms of inclusion of housing loan, reduction in capital adequacy ratio, deregulation if interest rate structure, lowering of SLR and CRR. The government has provided a catalyst role and tax exemptions are offered for interests on capital borrowed for buying of house/ property, and repealing of the urban land. There are many initiatives taken by the bank industry for modernization, lowering the interest rates for loans, tying up with the insurance products, and waivers in the processing fee has resulted in growth in retail banking.

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Resilient Banking Sector Assignment Help

The Basel III Accord was implemented with a main view to create a stronger and resilient banking sector through stricter capital and liquidity norms (BCBS, 2010d). The main purpose of these steps is to look upon the development of the financial industry in a critical manner. It envisages creating such a financial system which is robust and strong enough to bear the heat of any financial distress in the years to come. This was critical because any distress seen in the financial system is passed on to the other sectors and the entire market falls down like a domino effect. Basel III, by itself is just an extension of Basel II, where the previous provisions will be made tougher in addition to newer mandatory compliances.

The Basel Committee has taken a step to introduce various macro-prudential elements in the capital requirements framework which will help defy the systemic risks associated with an economy arising out of cyclicality and the cross-linkages of the financial institutions. Also, the definition of capital base is being tightened to conserve the quality of capital in banks. In line with this, the minimum common equity requirements have been revisited (ARPA, 2009).

Basel II v/s Basel III

There is not much difference between the new and previous Basel guidelines. It is primarily because it is more comprehensive in scope and addresses both institution level and system level risks through a balanced approach of micro and macro-prudential norms. Basel III is aimed at filling all the loopholes in the Basel II Accord that has led to the recent financial crisis. A lot of emphasis is given on the supervisory and market discipline pillars of Basel II as they are the key qualitative aspects to a strong and better financial system (BCBS, 2009b).

Reforms related to micro-prudential level are:

  • Enhancing the Capital base through increase in the capital requirements from the Basel II levels; changes in the applicability and norms related to Tier-1 capital.
  • Enhanced risk coverage for the banks; the reform package includes special focus on counterparty credit risk and securitization activities.
  • Enhancing the total capital requirements through increase in Minimum Common Equity
  • In addition to the capital adequacy norms, a Leverage Ratio has been introduced to aim at creating a strong credit risk profile
  • Liquidity norms, aimed at creating a better liquidity profile
  • Stricter supervisory review process and market-discipline related disclosures, esp. for trading and securitization.

Reforms related to micro-prudential level are:

  • The capital conservation buffer (CCB) has been introduced with a view to create surplus during the non-stress periods so that this surplus fund can be utilized during the bad times.
  • Countercyclical capital buffer: It has been noticed that during abnormally high growth, economies become vulnerable and build a risky profile because of its exposure to risky high growth elements. Hence, a countercyclical buffer is to be created in case of abnormally high growth periods (BCBS, 2009c).

Implications of Basel III on banks

The implementation of Basel III norms have been envisaged in a phased manner wherein the banks have to migrate to the new norms. The Basel Committee has devised processes to make certain that the stringent and steady global implementation of the norms. The implementation has been initiated in a phased manner so that the banking sector can graduate to the new requirements along with supporting the economy. The banks have to meet the Liquidity Coverage Ratio requirements by 2015 and the Net Stable Funding Ratio requirements by 2018.

There will be both, strategic and regulatory implications on the banks on account of the shift from Basel II to Basel III guidelines (Goldman Sachs, 2010). The major implications of Basel III requirements on the commercial banks are as follows:

  1. Increased capital requirements

With the implementation of the Basel III guidelines, the capital requirements of the commercial banks will increase significantly from the Basel II levels. In addition to the increased capital requirements, there has been a tightening of the definition of capital so as to infuse more safety and stability into the system. These have resulted into a significant rise in the requirement for core capital by the banks; hence there might be a direct infusion of capital to support the existing asset base in case of many banks. Raising capital will not be an easy activity for the banks in those countries which have been severely hit by the recent global financial crisis (McKinsey on Corporate & Investment Banking, 2010).

  1. Reduced credit availability

Increased capital requirements will directly affect the lending ability of the banks. There will be a reduced availability of funds for credit as the increased requirements will have to be taken care of. Reduced credit availability will not affect the banks’ balance sheet, but also will have a bearing on the growth of the economy. Even at current levels of scale of operations, either the banks will have to infuse more capital or have to reduce the exposure in order to be able to meet the current Basel standards (The Turner Review, 2009).

  1. Increased cost of credit

As the banks will have to maintain the increased capital norms to meet Basel III requirements, the overall cost of credit for banks will increase. The resultant will be that the overall cost of credit will increase in the economy, which might result in a negative for the business for the banks. The business environment for banks will definitely get tougher with the accomplishment of the Basel III norms.

  1. Negative impact on return on equity

The increase in capital requirements will have a direct negative effect on the Return on Equity (ROE) of the commercial banks. As the capital will increase significantly with no resultant increase in the profits, will result into a lower ROE for the commercial banks. Either the increased cost of credit has to be passed on to the customers or the heat will have to be faced by the banks (The Turner Review, 2009).

  1. Change in demand from short-term to long-term funding

As the two liquidity ratios, Liquidity Coverage Ratio (LCR) and Net Stable Funding Ratio (NSFR) have been implemented under the Basel III requirements, the funding pattern will likely shift from short-term to long-term arrangements which will have a resultant effect on the pricing and profitability of the banks.

Conclusion – Moving towards a holistic system

Following the financial crisis faced by all the countries, the Basel Committee on Banking Supervision (BCBS) has taken steps towards the future for managing the financial system. The new norms – Basel III guidelines move a step ahead from the Basel II requirements and are envisaged at creating a stable financial system along with sustainable economic growth. Basel III has been devised to answer the various faults in the financial system that has led to this recent epidemic financial crisis. Under the new requirements, the banks will have to have increased regulations both at the quantitative and the qualitative aspects. The new reforms are a mix of both, micro and macro-level prudent decisions aimed at countering risks at both the levels – institutional and systemic.

Although these new reforms might have an effect on the profitability of the banks, but it intends to create a stable and robust banking system. The BCBS has devised a suitable implementation policy wherein the Basel III guidelines will be implemented across all nations in a phased manner. Hence it has given due time to the commercial banks to make the necessary adjustments and to clean-up their balance sheets.

The banks will have to start early so as to be able to meet the deadlines for the gradual shift to Basel III standards. In order to successfully implement these requirements, the senior management at banks will have to play a strategic role and take initiatives. The banks will primarily require looking at three levels: Strategic planning for Basel III, capital and risk strategy, and implementation.

References

  1. ARPA, 2009, APRA’s prudential approach to ADI liquidity risk, Discussion Paper, ARPA, 11 September 2009
  2. Basel Committee on Banking Supervision, 2009a, Enhancements to the Basel II framework, Bank for International Settlements, July 2009
  3. Basel Committee on Banking Supervision, 2009b, Revisions to the Basel II market risk framework”, Bank for International Settlements, July 2009
  4. Basel Committee on Banking Supervision, 2010a, Basel III: A global regulatory framework for more resilient banks and banking systems, Bank for International Settlements, December 2010
  5. Basel Committee on Banking Supervision, 2010b, Basel III: International framework for liquidity risk measurement, standards and monitoring, Bank for International Settlements, December 2010
  6. Basel Committee on Banking Supervision, 2008, Principles for sound liquidity risk management and supervision, Bank for International Settlements, September 2008
  7. Basel Committee on Banking Supervision, 2009c, Findings on the interaction of market and credit risk, Bank for International Settlements, Working Paper No. 16
  8. Basel Committee on Banking Supervision, 2010c, Countercyclical capital buffers: exploring options, Bank for International Settlements, July 22, 2010
  9. Basel Committee on Banking Supervision, 2010d, An assessment of the long-term economic impact of stronger capital and liquidity requirements, Bank for International Settlements
  10. Goldman Sachs, 2010, Strengthening the Resilience of the banking Sector, Response to the Basel Committee of Banking Supervision from Goldman Sachs, Goldman Sachs, April 16, 2010
  11. McKinsey on Corporate & Investment Banking, 2010, Basel III: What the draft proposals might mean for European banking, McKinsey, Summer 2010
  12. The Turner Review, 2009, A regulatory response to the global banking crisis, Financial Services Authority, March 2009. Order Now

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Financial System Assignment Help

Commercial Banks play the most important role in a financial system. They are critical for the growth of the economy as they support the financial infrastructure in the business. It provides the much needed impetus to the business in the form of borrowings for both setting up the business infrastructure as well as the working capital requirements. Because of the critical role played by the banks, it becomes imperative for the financial regulators to supervise the banking sector. The financial regulators use various prudential standards to closely monitor the commercial banks. Out of the various prudential standards deployed by the regulators, one critical aspect is to meet the capital standards (BCBS, 2008).

On a global platform, the Bank of International Settlement (BIS) has set up various committees to monitor the banks and their functioning. The Basel Committee on Banking Supervision came up with certain regulatory capital standards for the banks so as to maintain a prudent and healthy financial system. The standards were globally accepted and came to be known as Basel I Accord and were introduced by BIS in 1988. Subsequent to many years of study and observation of financial crisis in various parts of the globe, the Basel II Accords were introduced and implemented by most of the countries by 2008.

The coming of 2008 saw a new dent in the global financial system. Many of the big giants in the banking sector across the globe had faltered; some economies have collapsed leading to a global financial crisis. Although the severity of the crisis is over, the after-effects are still felt in the global financial system. The key areas susceptible to problems are to be looked at and stringer norms are to be envisaged so that any future event can be prevented and Basel III norms came into being (BCBS, 2010d).

Factors leading to a shift from Basel II to Basel III

  1. After-effects of banking crisis

History shows that the severe economic crises are related to banking crises. There is precedence that distress in banking sector has led to the major economic crises. A study in 2010 by the Basel Committee on Banking Supervision on the long-term economic impact shows that due to the problems faced in the financial industry, the outcome declines by around three-fifths of the previous output (BCBS, 2010a). Distress in the banks is the most destructive and the reason behind that are the high leverage and the cross-linkages of the banks with the other institutions in the financial system. Because of the significant reliance upon banks for the flow of funds, other industries are highly dependent upon banks. Besides, the other sectors of the economy are totally dependent upon banks for lending funds so as to run the businesses. Any liquidity mismatch in the flow of funds by the banks leads to inability to service the maturity deposits and hence leads to loss of customer confidence. In the very recent part of the global crisis, it has been seen that the destabilized banking risk is passed on to the sovereigns (BCBS, 2010b). The governments have to come out with major bail-out packages for the banks to be able to survive and float. This results into increased debt borrowings for the governments and hence the sovereigns become highly leveraged. Therefore, it is critical that the banking norms are revisited and made stringer so that the effects of a financial crisis are undermined in the future.

  1. Frequency of banking crises

Not only are the economic effects of the banking crises been very harsh and damaging; the number of banking crises has been very high. A study in August 2010 by the Basel Committee on Banking Supervision shows that we have witnessed financial distress in banks of the member countries of Basel Committee as many as  thirty times in the past thirty years (BCBS, 2010c). This shows that the chances of occurrence of banking crises have been very high even in these countries. Hence it becomes imperative to go for some more stringer norms so that this number can be brought down.

In times of financial crises, there is no possibility of shielding one’s financial system. Although many countries have not been the cause of the crises, they have to bear the heat of it. There is precedence that banking crises are not restricted to geographies; they reach all the regions in the world and affect all the asset class (ARPA, 2009).

  1. Advantages associated with Basel III far outweigh the costs associated with it

The primary objective with which the Basel III was devised was to minimize the occurrence and brutality of financial distress in the years to come. The Basel III norms will call for increased capital and liquidity requirements leading to increased costs for the banks. In addition to this, the higher supervisory requirements will also incur increased costs. Although the capital costs increase, the benefits are many – stability of the financial system, lower chances of occurrence of financial distress, sustainable economic growth. As we have already seen that the Basel II norms could not prevent the possibility of a banking crisis, it becomes necessary to tighten the norms with a strong belief that stricter and stringent norms will reduce the chances of a crisis (BCBS, 2009a).Order Now

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Promotional Strategy Assignment Help

Recommendation for Promotion Service Parameter Strategy

On the same lines as of pricing strategy, the promotional strategy for Rockhampton Plaza Hotel should also be updated as per the current needs of Rockhampton Plaza Hotel. Based on the analysis in previous sections, the recommendations for promotional parameter are:-

  • They should increase collaboration with travel websites such as Groupon and offer lower prices to them; this will increase the occupancy rate as well as exposure of Rockhampton Plaza Hotel to overseas customers and can build brand loyalty globally. They should also increase promotional activities there and give special incentives to promote the internet channel for selling and booking.

2) Rockhampton Plaza Hotel should also work with travel agencies to promote their brands. This will increase the cooperation level with them bringing in huge inflows of customers who opt for travel packages rather than booking themselves. This might include helping these travel agencies by telephonic advice to their customers seeking travel to Queensland and sending invitation letters to travel agencies to come and have a look at Rockhampton Plaza Hotel to promote it for their customers (James 2009).

Recommendation for Service Parameter People Strategy

Rockhampton Plaza Hotel has focused from its inception on its staff, but the focus is not equal on various parameters as well as comprehensive in totality. They should focus more on cross stream training as well as employee satisfaction about his work.

  • Rockhampton Plaza Hotel should make the employee training more wide range of content like behavioral training, communication as well as management skills for human resources under which they can understand the customers better and tread on different yet more satisfying paths for their future.

2) Also, Rockhampton Plaza Hotel should focus on increasing employee satisfaction in their work lines. Since, customer satisfaction is dependent on satisfied employee working fully towards their cause. Hence employee satisfaction is very important for any hotel. They should increase both monetary as well as non-monetary rewards for its employees. Management of Rockhampton Plaza Hotel should also show respect for the efforts of its employees towards their work and frequently survey their employees to identify potential problems their employees are facing and correct them if required (Grant 1998).

Recommendation for Service Parameter Physical Evidence Strategy

Regarding the Physical evidence strategy, they are located near central park which is an excellent location. The following recommendations are being given for better presentation inside the Rockhampton Plaza Hotel in terms of Physical evidence.

They should keep changing their internal decoration so that customers whenever they come find a new Rockhampton Plaza Hotel waiting to serve them. It can be seasonal or based on occasions. Also, they should work towards better decoration in lobbies. The internal decoration is good but needs to be more contemporary in nature, hence requires a revamp (Borden 1984).

Conclusion

This report talks about the &p analysis of marketing strategies of Rockhampton Plaza Hotel, a hotel in Queensland, Australia, based on experiences and secondary research. Other than 7P Marketing Mix application for Rockhampton Hotel Strategy, 4 different areas of recommendations have been given in terms of price, promotion, people and physical evidence which are needed to be taken in consideration by  management of Rockhampton Plaza Hotel to tweak their strategy according to the needs of present and to prepare for the future.

We have given recommendation in pricing, to be more flexible and seasonal in approach so that overall occupancy rates can be increased, in promotion, to target internet as a channel and tie up with group selling websites as well as travel agents to have higher exposure and awareness for its target markets, in people , to work towards creating a better environment for its employees and increase their satisfaction so that in turn they work towards better satisfaction of Rockhampton Plaza Hotel’s Customers, in physical evidence, to work towards making the interiors more contemporary as well as make it more flexible with changing festivities as per the local tradition

References

Beaver, G., Harris, L. 2010, “Performance management and the small firm: dilemmas, tensions and paradoxes”, Journal of Strategic Change, Vol. 19 No.2, pp.109-19.

Blankson C., Stokes D. 2007 “Marketing practices in the small hotel chain”, Marketing Intelligence & Planning, Vol. 20 No.1, pp.49-61.

Brooksbank R., Kirby, D.A., Taylor, D. 2009, “Marketing in ‘survivor’ medium-sized British service firms: 2007-2009”, European Business Review, Vol. 26 No.3, pp.292-306.

Chain D. 2010,  ‘Some exploratory models for assessing Australian hotel chain performance (a qualitative approach)”, Asian Journal of Marketing, Vol. 14, No.11, pp.8-51.

Cizmar S., Weber S. 2010,”Managing effectiveness of the hotel industry in Australia”, International Journal of Hospitality Management, Vol. 29 No.3, pp.227-40.

Deng, S., Dart, J. 2009, “Measuring marketing orientation: a multi-factor, multi-item approach”, Journal of Marketing Management, Vol. 25 No.8, pp.725-42.

Fseng, T. 2009, “People management in Australian hotel industry: multiple case studies”, Australian Journal of Hospitality Management, Vol. 13 pp.211-24.

HsenY. 2007,”Quality and service in Australian hotel industry”,Australian Journal of Hospitality Management, Vol. 11, pp.321-38.

Jones T.A.2008, “UK hotel operators analysis: multiple case studies”, International Journal of Contemporary Hospitality Management, Vol. 20 No.3, pp.96-100.

Wilson, N.C., Stokes, D. 2009, “People management: relationship and legitimation strategies for the hotel industry”, Qualitative Market Research: An International Journal, Vol. 17 No.3, pp.218-27.

Booms B. H. &Bitner M. J. 1981,” Marketing strategies and organization structures for service firms”. Chicago: American Marketing Association.

Borden, N. H. 1984,“The concept of marketing mix”. Journal of Advertising Research, vol.1(9), pp. 2-7.

Bitner M. J. 1990,“Evaluating service encounter: The effects of physical surroundings and employee responses”. Journal of Marketing, Vol 54, pp. 69-82.

Berman B. 1996,“Marketing channels. United States”, John Wiley & Sons

Cavana R. Y., Delahaye B. L., &Sekaran U. 2000,“Applied research:Qualitative and quantitative methods Australia, John Wiley & Sons Australia, Ltd, QLD.

CengizE.,&Yayla H. E. 2007. “The effect of marketing mix on positive word of mouth communication:Evidence from accounting offices in Turkey”. Innovative Marketing, Vol. 3(4), pp. 74-86.

Consuegra, D. M., Molina, A., & Esteban, A. 2007,” An integrated model of price, satisfaction and loyalty: An empirical analysis in the service sector”. Journal of Product & Brand Management, Vol. 16(7), pp. 459–468

Copley, P. 2004. “Marketing communications management: concepts and theories, cases and practices”, Oxford: Butterworth-Heinemann.

Ferrell, O. C., & Hartline, M. D. 2005,“Marketing strategy (3rd ed.)”. Mason, Ohio: South-Western Thomson.

Grant, L. 1998. “Your customers are telling the truth”, Fortune.

Hartline M. D., & Ferrell O. C. 1996,“The management of customer contact service employees”,Journal of Marketing, Vol. 60(4), pp. 52-70.

Hirankitti P., Mechinda P., &Manjing S. 2009,“Marketing strategies of thai spa operators in bangkok metropolitan”,The International Conference on Applied Business Research, Malta.

Ivy, J. 2008,“A new higher education marketing mix: the 7Ps for MBA marketing”,International Journal of Educational Management, Vol.  22(4), pp. 288-299.

Judd, V. C. 2001.” The targets beyond clients”, The Haworth Press, Inc

Kotler, P. 2000,” Marketing management (10th ed.)”. NewJersey: Prentice Hall.

Kotler, P., & Armstrong, G. 2005. “Marketing an introduction”, Upper Saddle River, Pearson.

KotlerP.,Armstrong G., Wong V., & Saunders J. 2008,“Principles of marketing (5th ed.)”, Financial Times/Prentice Hall.

Keller, K. L. 2003. “Strategic brand management”, Upper Saddle River, NJ: Prentice Hall.

Lim, H., Widdows, R., & Park, J. 2006, “M-Loyalty: Winning strategies for mobile carriers”, Journal of Consumer Marketing, Vol. 23(4), pp. 208-218.

Lovelock C. H., Patterson P. G., & Walker R. H. 1998., “Service marketing”, Australia and New Zealand. NewYork: Prentice hall

Lovelock C.,Wright L. 2002, “Principles of service marketing and management”. USA: Prentice Hall.

Rockhampton Plaza Hotel 2012, “About us”, Last accessed on 9thSeptember, Accessible at <https://rockhamptonplaza.com.au/hotel/>. Order Now

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Service Parameter Analysis Assignment

People Service Parameter Analysis

People management is the most important facet of services in hospitality industry since all services are important and directly delivered by people only. The quality of service providers can affect the customer satisfaction as well as discretionary spend of consumers with the service provider (Booms &Bitner 1981).  Employee Job satisfaction decides what is the level of customer satisfaction in hotel which stresses the importance of rational as well as effective human resource management for Rockhampton Plaza Hotel and other similar service provider in hospitality industry. When we see the human resource management at Rockhampton Plaza Hotel, according to personal experiences, we can state following points:-

1) Recruitments, selection as well as new induction of joiners as employees.

2) Practical on the Job training for new as well as current employee

3) Fostering Rockhampton Plaza Hotel culture and teamwork into new employees.

4) Job Appraisal as well as reward and recognition scheme which include both fines as well as compensation depending on good behaviour as well as mistakes towards customers.

5) Relationship building between the Rockhampton Plaza Hotel and its employees.

The Human resource responsibility in Rockhampton Plaza Hotel in terms of service contracts towards consumers includes following features:-

1) To help the consumers in an appropriate manner. This includes all of the possible help they can give to old as well as new customers of Rockhampton Plaza Hotel

2) The communication which is ongoing between customers and staff of Rockhampton Plaza Hotel can help in collection of information about what are the changing needs and wants of hotel services and how can Rockhampton Plaza Hotel working towards providing complete customer satisfaction patterns (Rockhampton Plaza Hotel 2012).

Service Parameter Processes Analysis

Processes are very important for any service giver in hospitality industry as they give ways in which these services are being given to consumers. When we talk about specific hotel industry, the processes of this industry include multiple interactions between the hotel entity as well as its consumers along with its staff. These facts help in service products as well as consumption patterns(Lovelock & Wright 2002).

The processes of Rockhampton Plaza Hotel can be seen in multiple aspects like:-

1) Hotels and consumers – This involves offering facilities by Rockhampton Plaza Hotel like information, consulting, food, accommodation, bar, in house entertainment, which can help customers as well as Rockhampton Plaza Hotel to assist their consumers.  When we talk about customers, Rockhampton Plaza Hotel is very keen on finding data about what is the attitude of customers and their satisfaction towards Rockhampton Plaza Hotel, hence Rockhampton Plaza Hotel works on getting feedback in terms of check out book to be filled at the checkout from Rockhampton Plaza Hotel

2) Staffs and consumers – Human resources always make direct contact with consumers and their involvement is the most important spoke in service quality. This includes the effort to make customers stay as comfortable as possible.  Staff of Rockhampton Plaza Hotel works to delight customers by offering extra services which prove value of their money and help them effectively use the services of Rockhampton Plaza Hotel of which they are unaware.

3) Human Resources – Rockhampton Plaza Hotel staff interaction includes involving them in design and adjustment of new services and related processes using periodic meetings with the management. This helps in finding star employees who are ready to take responsibilities as well as give effective and practical advice to them.  Staff are also promoted to organize socializing among themselves so that their interpersonal relationships are strengthened resulting in higher work satisfaction (Rockhampton Plaza Hotel 2012).

Service Parameter Physical Evidence Analysis

Physical evidence for intangible products like services is quite similar to tangible products. This includes environment, prices, communication as well as view the customer has as of locality (Cengiz&Yayla 2007). Physical evidence can be worked for the services offered by Rockhampton Plaza Hotel in following areas.

1) Physical Environment – Rockhampton Plaza Hotel is a comfortable place to stay. The inside area, corridors, lobby all are fresh and novel in decoration. All furniture are polished and new. Since, Rockhampton Plaza Hotel is quite near to central park, the view is quite fascinating and helps to leave a strong brand recall of Rockhampton Plaza Hotel.

2) Tactics for communication with customers – Customers have multiple options present in hotel or on phone about the services offered in Rockhampton Plaza Hotel as well as places to visit in Queensland. Rockhampton Plaza Hotel also has staff which is very experienced in handling customers. They give consultation to people depending on their needs and make friendly guides available for them for working(Copley 2004)

Recommendations for Rockhampton plaza hotel

We have done suitable analysis for 7P’s service Marketing Mix of Rockhampton Plaza Hotel. In the next section, we have tried to come up with suitable recommendations. The recommendations are being offered in areas of price parameter, promotion parameter, people parameter as well as physical evidence parameter for Rockhampton Plaza Hotel

Recommendation for Service Parameter Pricing Strategy

When we talk about pricing parameter, the pricing strategy of Rockhampton Plaza Hotel needs to be tweaked in order to be more flexible in accordance with the market pricing. We have given below recommendations for them so that they can shift the focus of their pricing strategy

  • Generic Pricing formula needs to be arrived for Rockhampton Plaza Hotel which can be cost based or competition based or consumer physique based. As we define the generic pricing for Rockhampton Plaza Hotel, all of these should be strategically aligned and should make customer attract towards Rockhampton Plaza Hotel because of justified value for money ratio.
  • Since current market conditions are more dynamic as the competition is heightened and Rockhampton Plaza Hotel is feeling the heat. They should shift prices according to the occupancy. In times where it is less occupancy, prices should shift down and when the tourist season is on full swing, they should increase the password so that they can gain the price advantage. This will not only simulate the customers to come to Rockhampton Plaza Hotel again and again but will also increase the average occupancy rate as empty rooms are worse than discounted prices (Jones 2008).Order Now

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BUSINESS INNOVATION: E-RESTAURANTS

 

INTRODUCTION

In the present era majority of the organization is laying down their focus on being innovative in their operations by coming with better ideas, effective devices and process. This activity is majorly initiated by business to opt for effective solution so that consumers needs and wants can be met in a more appropriate manner as per existing market trend (Tan and Chang, 2010). For accomplishing such an aspect it is crucial for management of business to come with products, service or technology that are readily available for market and society at large. Even the present study is going to discuss about the launch of tablets taking the shape within the restaurants of Australia and replacing their paper menu. Thus, restaurant North Sydney Rydges can make use of such a digitalized technology in their functioning allowing consumers to browse through their virtual pages of the menu using their finger (Kidman, 2010). This innovation process has been initiated by the enterprise in order to come up with something original and more effective that is considered helpful for the society.

INCORPORATION OF TABLET MENU WITHIN NORTH SYDNEY RYDGES

North Sydney Rydges carrying out their operations using such a device will be incorporating management, analysis and practice within the restaurant (Chang.et.al., 2008). The idea of tablet menu within the restaurant has been considered as a process that is going to bring together various ideas that will be laying down impact on the society.

Restaurant being innovative in their management is all indicating process innovation in their functional activities. This is considered for both product and organizational innovation. Innovation management of using tablet menu within the restaurants is considered to be a set of tools that managers must allow in common for developing an understanding of their processes and goals (Restaurants replacing menus with tablets, 2015). Even undertaking innovation within North Sydney Rydges will be allowing business to respond effectively to the external or internal opportunities and use its creativity to make use of tablet menu for introducing their new ideas, processes or products to be offered to the consumer.

Model of e-restaurant

Figure 1: Model of e-restaurant

(Source: Menu goes from tome to table tablet, 2010)

OPERATIONAL ACTIVITIES USING TABLET TECHNOLOGY WITHIN NORTH SYDNEY RYDGES

The functional activities that could be initiated by North Sydney Rydges using tablet technology in their operations. In this respect restaurant will be developing a homegrown app that will indicating different images of meals, tasting notes pertaining to a dish, various wines being offered by restaurant (Menu goes from tome to table tablet, 2010). Further, individual customer coming to the restaurant will be asked to make use of tablet in order to provide details of preparing their food to the chef. For example: a customer can place their order of how their meat could be cooked using such a technology. The best part of using such a technology within the restaurant is that consumer when ready for order will not require flagging a waiter for placing their orders.  It is because the orders are sent through wireless connection to the kitchen.

Restaurant e-menusFigure 2: Restaurant e-menus

(Source: Restaurants replacing menus with tablets, 2015)

Even in the market it has been seen that there is development of eTab and E la Carte who have got their own custom tablets that carries out all sort of operations as that of waiter (Tan.et.al., 2012). For carrying out this process customers can go through the browse menu, can also go through the pictures of various foods and can also gain nutritional information pertaining to different dish or anything else that restaurant is trying to offer such as potential food allergies.

Ela Carte Tablet for e-restaurant

Figure 3: Ela Carte Tablet for e-restaurant

(Source: Kidman, 2010)

Further, the order is sent through a wireless network where business is going to place their back office apps for receiving consumer orders. Here, the wait staff will only be worried about their delivery process (Sydney restaurant replaces menus with iPads, 2010). After having a meal eTab and Pronto will also be having a credit card reader for carrying out the process of payment of bill.

BENEFITS OF TABLET USE TO NORTH SYDNEY RYDGES

The benefits that can be entertained by North Sydney Rydges restaurant using tablet menu technology could be use of menu management. It has been seen that in paper menu if restaurant has to bring out any sort of price change or correction has been costing them a huge in the form of big printing cost. This will not only be including the cost but is also enclosed of tedious process comprising getting the menu printed such as providing sample, correcting the changes and then waiting for multiple choices in the menu (Advantages of eRestro – Everyone gets benefited, 2013). However, using digital tablet menu within the operations will be allowing restaurant overcome such operational drawbacks by undergoing instant updates of electronic menu.

Tablet MenuFigure 4: Tablet Menu

(Source: Digital restaurant menu, 2015)

Even coming up with such a concept of tablet menu could increase the sales of North Sydney Rydges by 10% by selling out their items. Up selling is all about the process that is initiated by organization for suggesting out one more items with the order placed by the consumer (Digital restaurant menu, 2015). For example, in this regard North Sydney Rydges could offer their consumer with a nice cocktail along with the main course for a selection by sliding a menu on the tablet.

Tablet menu with different available productFigure 5: Tablet menu with different available product

(Source: Digital restaurant menu, 2015)

In a case if business plans to come with deals and offers in seasonal and weekdays will lead them towards extra cost of carrying out a leaflet printing. However, if North Sydney Rydges will make use of digital menu in their operations will be allowing them to publish their digital menu and can also carry out easy modification based on day to day basis (Cheong.et.al., 2010). This in turn will be reducing the overall cost pertaining to printing that business would have incurred with the use of leaflet in their activities.

Reduction of leaflet printing

Figure 6: Reduction of leaflet printing

(Source: Advantages of eRestro – Everyone gets benefited, 2013)

Even with the help of such a technology proper reports and analysis can be initiated by North Sydney Rydges such as keeping a key on their total sales, food item usage, specific beverages that is liked by majority of their consumer. These all activities can be undertaken by carrying out as a reporting feature (Sydney restaurant replaces menus with iPads, 2010). The below given table indicates the data collected from the tablet that can be used within the business for carrying out analysis process.

Statistical analysis and report drawing with tablet useFigure 7: Statistical analysis and report drawing with tablet use

(Source: Menu goes from tome to table tablet, 2010)

 

Even business can overcome the unplanned leaves of their employees. Using this technology also avoid billing errors as customers has knowledge of exactly what they have ordered and can also have a summary of their orders (Advantages of eRestro – Everyone gets benefited, 2013). With the help of tablet menu business can design their menus very beautifully that remains within the customers mind for a very long time period.

BENEFITS OF TABLET USE TO NORTH SYDNEY RYDGES CONSUMERS

If consumer will be provided with pictures of their meal then it is going to lead them towards impulsive buying and business sales will increase by a minimum of 10%. Even the consumer order will directly reach to the kitchen through such a system installation within restaurants (Tan.et.al., 2012). It will be enhancing the overall fast service that can be rendered by restaurant to their consumer that is going to please their customers.

Options available to consumer in tabletFigure 8: Options available to consumer in tablet

(Source: Kidman, 2010)

The search option on the tablet will be allowing customer to discover more and carry out their process of order faster in a case when they know what they want to order. Further, if there is shortage in any particular food/ beverage then under such circumstances North Sydney Rydges management can instantly de-activate that particular item from their digital menu (Kidman, 2010). This will not be creating any sort of unnecessary hopes that is build by a consumer.

BENEFITS OF TABLET USE TO NORTH SYDNEY RYDGES EMPLOYEES

It has been seen that waiters need to stand near their customer for deciding about their orders, but within the same time waiter could be engaged for any other activities in North Sydney Rydges and this could be possible using tablet menu in their operations. Whenever consumer carry out their order process it goes directly to the kitchen. Here, chef need not have to wait for a waiter for bringing up with their orders from 1-2 tables at a time (Restaurants replacing menus with tablets, 2015). It may happen that humans may incur mistakes in communicating the customer’s orders to their chef. Use of such a system will be assuring consumers regarding their orders.

OTHER EFFECTIVENESS OF USING TABLET MENU WITHIN RESTAURANTS

Use of tablet menu within the restaurant will be allowing North Sydney Rydges to be “Green globe” as no re-printing would be carried out in a paper menu concerning smaller changes and corrections. Even overhead cost pertaining to paper menu gets cut off (Advantages of eRestro – Everyone gets benefited, 2013). Further, such a system will be allowing customer to lay down their feedback in a most appropriate manner and this in turn will help business for improving their services.

CONCLUSION

From the study it can be concluded that North Sydney Rydges can make use of such a digitalized technology in their functioning allowing consumers to browse through their virtual pages of the menu using their finger. This is considered to be both product and organizational innovation. Innovation management of using tablet menu within the restaurants is seen to be one of the great opportunities for the enterprise. It has also been identified that even coming up with such a concept of tablet menu could increase the sales of North Sydney Rydges by 10% by selling out their items. Further, consumer order will directly reach to the kitchen through such a system installation within restaurants.

 

REFERENCES

Journals

Tan, T.H. and Chang, C.S., 2010. Development and evaluation of an RFID-based e-restaurant system for customer-centric service. Expert Systems with Applications37(9), pp.6482-6492.

Tan, T.H., Chang, C.S. and Chen, Y.F., 2012. Developing an Intelligent e-Restaurant With a Menu Recommender for Customer-Centric Service.Systems, Man, and Cybernetics, Part C: Applications and Reviews, IEEE Transactions on42(5), pp.775-787.

Chang, C.S., Kung, C.C. and Tan, T.H., 2008, July. Development and implementation of an e-restaurant for customer-centric service using WLAN and RFID technologies. In Machine Learning and Cybernetics, 2008 International Conference on (Vol. 6, pp. 3230-3235). IEEE.

Cheong, S.N., Chiew, W.W. and Yap, W.J., 2010, December. Design and development of Multi-touchable E-restaurant Management System. InScience and Social Research (CSSR), 2010 International Conference on (pp. 680-685). IEEE.

Online

Advantages of eRestro – Everyone gets benefited. 2013. [Online]. Accessed from:< http://www.erestro.com/advantages.aspx> [Accessed on: 28th January 2015]

Digital restaurant menu. 2015.  [Online]. Accessed from:< http://www.ezeeimenu.com/> [Accessed on: 28th January 2015]

Kidman, A., 2010. Tablets In Restaurants Are Nothing New. [Online]. Accessed from:< http://www.lifehacker.com.au/2010/06/tablets-in-restaurants-are-nothing-new/> [Accessed on: 28th January 2015]

Menu goes from tome to table tablet. 2010. [Online]. Accessed from:< http://www.theaustralian.com.au/life/food-wine/menu-goes-from-tome-to-table-tablet/story-e6frg8jo-1225878310742> [Accessed on: 28th January 2015]

Restaurants replacing menus with tablets. 2015. [Online]. Accessed from:< http://www.tomsguide.com/us/tablet-ipad-uses-unexpected,review-1682-2.html> [Accessed on: 28th January 2015]

Sydney restaurant replaces menus with iPads. 2010. [Online]. Accessed from:< http://www.news.com.au/technology/ipad/sydney-restaurant-replaces-menus-with-ipads/story-fn5knrwy-1225874904671> [Accessed on: 28th January 2015]

 

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PRG1124 PROGRAMMING PRINCIPLES   

FACULTY OF SCIENCE AND TECHNOLOGY

BSC (HONS) INFORMATION SYSTEMS; YEAR 1

BSC (HONS) INFORMATION TECHNOLOGY; YEAR 1

BSC (HONS) COMPUTER SCIENCE; YEAR 1

ACADEMIC SESSION MARCH 2016 

PRG1124:  PROGRAMMING PRINCIPLES     DEADLINE: 14th JULY 2016 

STUDENT NAME:

NRIC/PASSPORT NO:

INSTRUCTIONS TO CANDIDATES

·         Assignment : This assignment will contribute 15% to your final grade.

  • This is a group assignment (maximum 4 students, min 2).

IMPORTANT

The University requires students to adhere to submission deadlines for any form of assessment. Penalties are applied in relation to unauthorized late submission of work.

–       Coursework submitted after the deadline will be penalized by deducting 5% per day of the awarded mark.

–        Work submitted later than one week after the deadline will be regarded as a non-submission and given a zero.

Lecturer’s Remark (Use additional sheet if required) 

I………………………… (Name) ……………….std. ID, received the assignment and read the

comments………………………………… (Signature/date) 

Academic Honesty Acknowledgement

“I …………………………………..(student name). verify that this paper contains entirely my own work.  I have not consulted with any outside person or materials other than what was specified (an interviewee, for example) in the assignment or the syllabus requirements.  Further, I have not copied or inadvertently copied ideas, sentences, or paragraphs from another student.  I realize the penalties (refer to page 16, 5.5, Appendix 2, page 44 of the student handbook diploma and undergraduate programme) for any kind of copying or collaboration on any assignment.”

………………………………. (Student’s signature / Date) 

Marking Scheme

 

Criteria Requires Revision to Meet Requirements

(0 – 2 marks)

Meets Minimum Requirements

(3 – 4 marks)

Exceeds Requirements

(5 marks)

Marks
Technical

Correctness

·         Many technical, syntax or structure errors

·         Not able to achieve most or all of the anticipated result

 

·         Some technical, syntax or structure errors

·         Not able to achieve some of the anticipated result

·         No technical, syntax or structure errors

·         Able to achieve all the anticipated result

 
Problem Solving ·         Many deficiency in problem solving logic

 

·         Some deficiency in problem solving logic or problem solving logic is not optimum

 

·         Excellent problem solving logic

·         Able to cater for all the scenarios.

 
Structure ·         Lack of user-friendliness and tidiness of code

·         Many programming best practices are not followed.

 

·         Average user-friendliness and tidiness of code

·         Some programming best practices are not followed.

·         Good user-friendliness and tidiness of code

·         Programming best practices is followed throughout the code.

 

 
       

TOTAL

 

_____ / 15

 

  

You are required to complete the questions below.

Name your C program file as GroupLeaderName.c (without spaces and should not more than 20 characters). You are required to submit the softcopy of the C program file (*.c) to Elearn at location ‘Assignment -> Assignment Submission’. Then, print out your code and submit the hardcopy with the marking scheme and cover page (one cover page per person). Mark will be deducted for not adhering to the instructions.

Question (15 marks) 

You’re required to build a game ‘Boom-The-Battleship’ in C program that fulfil the below requirements/rules:

  • The mission of the player that plays the game is to find the battleship of your enemy through a masked out map.
  • The game should have a 20 rows x 60 columns size, which you should masked the area with the character ‘#’.
  • The game should allow player to choose among 3 stages of difficulties. For example:
  • Beginner: 80 ships
  • Intermediate: 50 ships
  • Advance: 20 ships

(Note: You may define your own number of ships for each level which you think appropriate)

  • Each ship is in 5 characters length.
  • Once the game started, all the ships will be scattered randomly in the map. The ships should not be visible to the player.
  • The player is required to choose the location to boom by coordinates (row, col). You should not process if the location is out of the map’s boundary.
  • Unmasked the location which has been boomed. If there’s a ship at that location, unmask the whole ship.
  • Game will end when player successfully destroys 5 ships, and the screen should display the total number of attempts the player has taken, and show the appropriate ending message, for example:
    • If total attempts > 20: display “You need to try harder!”
    • If total attempts between 10-20: “Not too bad”
    • If total attempts < 10: “You have the talent!”
  • Or, game will end if player not able to destroy 5 ships within 30 attempts and the screen should display the message “You’ve no luck today”

You’re encouraged to improve your code structure by using functions. You’re encouraged to add in any additional controls, validations or messages which you think are appropriate.

Followings are some sample screenshots of the game (you’re allowed to have variances of display design, arrangement or style, as long as it fulfilled the game requirement stated above).

Hint: You will need to use multi-subscripted array

Screenshot 1: Program starts, the map are masked out.

Screenshot 2: After player input the location to boom, unmasked the location. If there’s a ship, unmasked the whole ship.

Screenshot 3: Game finished. Display the total attempts taken and appropriate messages based on various conditions stated in the question.

For example:

Congrats you’ve destroyed 5 ships.

Total attempts: 8

You have the talent!

 Enjoy programming! J

 

~ END OF PAPER ~

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Establish And Adjust The Marketing Mix

ASSESSMENT SUMMARY / COVER SHEET 

This form is to be completed by the assessor and used a final record of student competency.
All student submissions including any associated checklists (outlined below) are to be attached to this cover sheet before placing on the students file.
Student results are not to be entered onto the Student Database unless all relevant paperwork is completed and attached to this form.

 

Student Name:
Student ID No:
Final Completion Date:

 

Unit Code: BSBMKG502
Unit Title: Establish and adjust the marketing mix

 

Please attach the following documentation to this form Result
Assessment 1 Project report S  /  NYS / DNS
Assessment 2 Written questions and answers S  /  NYS / DNS

 

Final Assessment Result for this unit C  /  NYC
Feedback is given to the student on each Assessment task Yes / No
Feedback is given to the student on final outcome of the unit Yes / No

 

Student Declaration:I declare that this work has been completed by me honestly and with integrity and that I have been assessed in a fair and flexible manner. I understand that the Institute’s Student Assessment, Reassessment and Repeating Units of Competency Guidelines apply to these assessment tasks.

Name: ____________________________________________

Signature: _________________________________________

Date: ____/_____/_____

Assessor Declaration:  I declare that I have conducted a fair, valid, reliable and flexible assessment with this student, and I have provided appropriate feedback.

Name: _________________________________

Signature: ______________________________

Date: ____/_____/_____

Administrative use only

Entered onto Student Management Database q________________

Date

 

Initials

 

ASSESSMENT 1 COVER SHEET

Details of Assessment
Term and Year Term 2 2016 Time allowed  
Assessment No 1 Assessment Weighting  
Assessment Type Project report
Due Date    Class Room  
Student Name:
Student ID No:
Date:
Qualification : BSB50215 Diploma of Business
Unit Code: BSBMKG502
Unit Title:
Assessor’s Name  
Assessment Outcome
Results          Satisfactory                          Not Satisfactory Marks  

Student Feedback:

Student Declaration: I declare that this work has been completed by me honestly and with integrity and that I have been assessed in a fair and flexible manner. I understand that the Institute’s Student Assessment, Reassessment and Repeating Units of Competency Guidelines apply to these assessment tasks.

Name: ____________________________________________

Signature: _________________________________________

Date: ____/_____/_____

Assessor Declaration:  I declare that I have conducted a fair, valid, reliable and flexible assessment with this student, and I have provided appropriate feedback.

Name: _________________________________

Signature: ______________________________

Date: ____/_____/_____

Student did not attend the feedback session.

 

Assessment/evidence gathering conditions
Each assessment component is recorded as either Satisfactory (S) or Not Satisfactory (NS). A student can only achieve competence when all assessment components listed under Purpose of the assessment section are Satisfactory. Your trainer will give you feedback after the completion of each assessment. A student who is assessed as NS (Not Satisfactory) is eligible for re-assessment.
Resources required for this Assessment
  • All documents must be created using Microsoft Office suites i.e., MS Word, Excel, PowerPoint
  • Upon completion, submit the assessment printed copy to your trainer along with assessment coversheet.
  • Refer the notes on eLearning to answer the tasks
  • Any additional material will be provided by Trainer
Instructions for Students
Please read the following instructions carefully

·         This assessment is to be completed according to the instructions given by your assessor.

·         Students are allowed to take this assessment home.

·         Feedback on each task will be provided to enable you to determine how your work could be improved. You will be provided with feedback on your work within 2 weeks of the assessment due date.

·         Should you not answer the questions correctly, you will be given feedback on the results and your gaps in knowledge. You will be given another opportunity to demonstrate your knowledge and skills to be deemed competent for this unit of competency.

·         If you are not sure about any aspect of this assessment, please ask for clarification from your assessor.

·         Please refer to the College re-assessment and re-enrolment policy for more information.

 

This form is to be completed by the assessor and used a final record of student competency.All student submissions including any associated checklists (outlined below) are to be attached to this cover sheet before placing on the students file.Student results are not to be entered onto the Student Database unless all relevant paperwork is completed and attached to this form.

 Administrative use only

Entered onto Student Management Database q________________

Date

 

Initials

 PART 1: PROJECT

Submission details

Students Name  

 

Student ID
Group  

 

Assessor’s Name  

 

Assessment Date/s  

 

This Assessment Task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor.

Submit this document with any required evidence attached. See specifications below for details.

 Establish And Adjust The Marketing MixPerformance objective

The candidate must demonstrate the ability, knowledge and skills to evaluate each component of the marketing mix and determine a suitable marketing mix for a specific product/surface and its target market as well as monitor and adjust the marketing mix.

Assessment description

The candidate is to write a report on the Amul Company. The report should address the key characteristics of the product and estimate their significance to the market, the promotion methods and each component of the marketing mix. Assess the marketing mix that Amul has selected for its specific market and evaluate their combined contribution to the organisation’s marketing objectives and strategies.

Procedure

  1. Research the Amul company at:

www.amul.com (Note: You will have to do more research apart from going on this link)

  1. Write down brief company’s introduction along with its marketing objectives and strategies.
  2. Identify the key characteristics of their products and services and their significance to the market.
  3. Review pricing policy and analyse pricing variables to determine their effect on demand.
  4. Analyse the impact and importance of the following elements to market outcomes.
    1. the promotional methods
    2. the channels of distribution
    3. customer base
    4. the level of customer service provided.
  5. Establish the components of the marketing mix.Include information on how each element of the marketing mix has been used, their significance to each other and their relevance to the customer base.
  6. Identify external environmental factors and assess their potential impact on the marketing mix.
  7. Identify consumer priorities, needs and preferences and the way they impact the marketing mix.
  8. Consider product, pricing, promotional activities, distribution channels and service variations. If additional products or services or new products will be offered, evaluate these against marketing objectives, target market characteristics and desired positioning
  9. Assess the marketing mix in relation to the organisational, strategic and operational marketing objectives. Select the most appropriate mix and explain your decision.
  10. Monitor the performance of the organisation’s products and or services in order to determine which components should be tested.
  11. Evaluate the implications of altering one or more components of the marketing mix in response to market factors and consumer response.
  12. Adjust components of the marketing mix in response to test results, ensuring that the final mix meets:
    1. budget requirements
    2. organisational strategic objectives
    3. operational marketing objectives
    4. desired market positioning.
  1. Write a report covering all the above points.
  2. Refer to the Appendix 1 provided for key terms.

Specifications

You must provide:

  • Your report must be of minimum 3000 words to address all the above points.

Your assessor will be looking for a report that:

o   addresses each point of the procedure described above

o   identifies, defines and examines the product’s key characteristics

o   examines promotion methods and marketing mix components

o   evaluates the marketing mix

o   demonstrates the monitoring and adjusting of the marketing mix

o   defines the Amul Company’s marketing objectives and strategies

o   is delivered to the time frame set by the facilitator.

You assessor will also be looking for:

  • the literacy skills needed to identify market information, to write in a range of styles for different audiences and to interpret requirements
  • the numeracy skills needed to interpret testing results and to manage marketing budgets
  • knowledge of:

o   key provisions of relevant legislation, codes of practice and national standards that may affect aspects business operations.

  • organisational policies, procedures, products and services
  • principles and concepts of marketing such as consumer or buyer behaviour and elements of marketing mix
  • statistical techniques.
Candidate:  I declare that the work in all parts of this assessment has been completed by me honestly and with integrity and that I have been assessed in a fair and flexible manner. I understand that the Institute’s Student Assessment, Reassessment and Repeating Units of Competency Guidelines apply to these assessment tasks.  

Signature: ___________________

 

Date: ____/_____/_____

ASSESSOR’S CHECKLIST (for assessor’s use only)

Did the candidate: Satisfactory
Yes No
Submit the analysis within the agreed timeframe?
Submit a report on the case study?
Demonstrate the literacy skills needed to analyse market information, write in a range of styles for different audiences and interpret requirements?
Demonstrate the numeracy skills needed to interpret test results and marketing budgets?
Demonstrate knowledge of key provisions of relevant legislation, codes of practice and national standards that may affect aspects business operations. For example, anti-discrimination law, equal opportunity law, ethical principles, marketing codes of practice and conduct, privacy laws and the Trade Practices Act?
Demonstrate knowledge of organisational policies, procedures, products and services?
Demonstrate knowledge of the principles and concepts of marketing such as consumer or buyer behaviour and elements of marketing mix?
Demonstrate knowledge of statistical techniques?
Written company’s introduction along with its marketing objectives and strategies
Identified the key characteristics of Amul’s products and services and their significance in the market?
Reviewed pricing policy and analyse pricing variables to determine their effect on demand?
Analysed the impact and importance of the following elements to market outcomes.

e.       the promotional methods

f.         the channels of distribution

g.       customer base

h.       the level of customer service provided.

Established the components of the marketing mix. Include information on how each element of the marketing mix has been used, their significance to each other and their relevance to the customer base.
Identified external environmental factors and assess their potential impact on the marketing mix.
Identified consumer priorities, needs and preferences and the way they impact the marketing mix.
Consider product, pricing, promotional activities, distribution channels and service variations. If additional products or services or new products will be offered, evaluate these against marketing objectives, target market characteristics and desired positioning
Assessed the marketing mix in relation to the organisational, strategic and operational marketing objectives. Select the most appropriate mix and explain your decision.
Monitored the performance of the organisation’s products and or services in order determine which components should be tested.
Evaluated the implications of altering one or more components of the marketing mix in response to market factors and consumer response
Adjusted components of the marketing mix in response to test results, ensuring that the final mix meets:

e.       budget requirements

f.         organisational strategic objectives

g.       operational marketing objectives

h.       desired market positioning.

Written report covering all the above points
 Comments

Result:  Satisfactory   /   Not Yet Satisfactory

Assessor:  I declare that I have conducted a fair, valid, reliable and flexible assessment with this student, and I have provided appropriate feedback. Signature: ___________________

Date: ____/_____/_____

PART 2: WRITTEN QUESTIONS AND ANSWERS

Q.1 Please define the following terms and how it may effect business operations:

A)      ANTI-DISCRIMINATION LEGISLATION: 

B)      EQUAL OPPORTUNITY, EQUITY & DIVERSITY

C)      ETHICAL PRINCIPLES

D)      AUSTRALIAN DIRECT MARKETING ASSOCIATION (ADMA)

E)      FREE TV AUSTRALIA

F)      PRIVACY LAWS

G)     TRADE PRACTICES ACT 

Q.2 What do you mean by “organisational policies and procedures”? 

Q.3 What is consumer/buyer behaviour? 

Q.4 Briefly define the 4 elements of marketing mix. 

Q.5 What are statistical techniques? Write down any three of them.

 

 Comments

Result:  Satisfactory   /   Not Yet Satisfactory

Assessor:  I declare that I have conducted a fair, valid, reliable and flexible assessment with this student, and I have provided appropriate feedback. Signature: ____________________

Date: ____/_____/_____

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Assessment item 1

Inception Phase

Value: 20%

Length: Word length 1200 to 1500

Submission method options

Alternative submission method

Task

Investigate the effectiveness of business information systems of the given case study. To do this, you are required to submit a complete report which includes an analysis of functionality, resources required, the broad feasibility of the project (i.e., risks) and proposed outcome based on the analysis of the case study.

Choose one of the case studies from the following two case studies and use this case study to complete assessment item 1, assessment item 2, and assessment item 3.

Rationale

This assessment tasks covers the fundamental concepts of object oriented analysis, relationship between analysis and design and activities of SDLC. More specifically it assess your ability to
• Explain the concepts of object orientation methodology (Learning outcome 1);
• Describe the activities in each phase of the system development life cycle. (Learning Outcome 2)

Marking criteria

Criteria HD DI CR PS FL
Content of the report (i.e., analysis of functionality, resources required, the broad feasibility of the project (i.e., risks) and proposed outcome
(70%)
Demonstrates breadth and depth of understanding and has insights and awareness of deeper more subtle aspects of the topic content. Evidence of having researched/read more widely beyond the core materials. Demonstrates breadth and depth of understanding and has insights and awareness of many of the deeper more subtle aspects of
the topic content. Evidence of having read beyond the core materials.
Demonstrates thorough understanding of material presented in core texts and readings. Demonstrates evidence of having read material presented in core texts and readings. However literature is presented uncritically in a purely descriptive manner. Content acknowledged but not really taken into account. Demonstrates very little evidence of having read material presented in core texts and readings. Inaccurate or inconsistent acknowledgment of sources. Limited knowledge of key principles and concepts.
 Clarity of expression and presentation of response, while fully utilizing the 1200 to 1500 word-count limit.
(20%)
 Highly developed skills in expression and presentation of response. Fluent writing style appropriate to assessment task type. Grammar and spelling accurate. Well-organized use of the 1200 to 1500 word-count limit.  Well-developed skills in expression and presentation of response. Fluent writing style appropriate to assessment task type. Grammar and spelling accurate. 1200 to 1500 word limit maintained.  Good skills in expression and clear presentation of response. Mostly fluent writing style appropriate to assessment task type. Grammar and spelling accurate. 1200 to 1500 word limit maintained.  Some skills in expression and presentation of response. Meaning apparent but writing style not always fluent or well organized. Grammar and spelling contain errors. Exceeded or fell short by more than 10% of 1200 to 1500 word limit.  Rudimentary skills in expression and presentation of response. Not all material is relevant and/or is presented in a disorganized manner. Meaning apparent but writing style not fluent or well-organized, Grammar and spelling contain errors. Ignored word count completely.
Referencing and Citation
(10%)
Referencing is mainly accurate and according to the APA standard. All references are cited in the text. Referencing is mainly accurate and according to the APA standard. Most of the references are cited in the text. Some attempt at referencing and according to the APA standard. Few references are cited in the text. Attempt at referencing but not exactly according to APA standard and only few references are cited in the text. Referencing is absent/unsystematic.

Presentation

Reports should be submitted is MS Word format, using the CSU referencing style of APA.

Requirements

Students should visit and read the CSU Referencing Policy at http://student.csu.edu.au/study/referencing-at-csu

Assessment item 2

Elaboration phase

Value: 40%

Length: Word length 1800 to 2000

Submission method options

Alternative submission method

Task

In this assessment item, you are required to provide the detailed architecture and design of the system presented in Assessment Item 1 in report form. The total number of words should be between 1800—2000. Please note the words included in the diagrams/figures will not be counted. Amongst the information sought are answers to the following questions:

 Questions you need to address are:

  1. Identify and briefly describe the main functional and non-functional requirements for the major systems areas of the case study.
    2. Explain the role of use cases for the creation of a domain model of the problem domain and draw use case diagrams for all systems in the case study that show all actors and use cases.
    3. Draw a UML domain model class diagram for all systems in your chosen case study. Be as specific and accurate as possible, given the information provided. If needed information is not given, make realistic assumptions.
    4. Review the functional and non-functional requirements for the major systems areas of the case study you have developed in question 1. Then, for each of the five design activity of SDLC, list and briefly describe some specific tasks required for each design activities (i.e., describing the environment, designing application components, user interfaces, the database, and software methods.
    5. Develop a System Vision Document to give the total vision of the system and develop a work breakdown structure (WBS) for the project’s first iteration.

Rationale

This assessment tasks covers the fundamental concepts of object modeling, use cases, dynamic models and has been designed to ensure that you are engaging with the subject content on a regular basis. The purpose of the assessment task is to strengthen the student’s skill in developing a detailed OO design using UML notation, based on a set of user requirements. More specifically it assess your ability to:

  • Apply the concepts of object orientation methodology (Learning outcome 1);
    • Analyse system requirements to determine the use cases and domain model of the problem domain (Learning outcome 3);
    • Create class diagrams and dynamic models with UML notations (Learning outcome 4);
    • Perform modeling of various aspects of systems to construct quality diagrams from a case study (Learning outcome 6).

Marking criteria

Criteria HD DI CR PS FL
Q1. Identify and briefly describe the main functional and non-functional requirements for the major systems areas of the case study.
Marks: 80%
a)All possible functional and non-functional requirements are identified and described for the major systems areas of the case study. a)All major functional and non-functional requirements are identified and described for the major systems areas of the case study. a)Some functional and non-functional requirements are identified and described for the major systems areas of the case study. a)Few functional and non-functional requirements are identified and described for the major systems areas of the case study. a)Functional and non-functional requirements are identified with major errors.
Q2. Explain the role of use cases for the creation of a domain model of the problem domain and draw use case diagrams for all systems in the case study that show all actors and use cases.
Marks: 80%
a)Comprehensive explanation about the role of use cases and all use case diagrams are accurate. a)Mostly comprehensive explanation about the role of use cases and all use case diagrams are mostly accurate. a)Mostly comprehensive explanation about the role of use cases and use case diagrams are mostly accurate. Minor omissions only a)Reasonable explanation about the role of use cases and use case diagrams are not always accurate. Some omissions only a)Major omissions in the explanation.
Q3. Draw a UML domain model class diagram for all systems and subsystems in your chosen case study.
Marks: 80%
a)UML domain model class diagram is accurate for all systems and subsystems; identified all possible domain classes and some attributes, showing logical relationships among all domain classes. a)UML domain model class diagram is mainly accurate for all systems and subsystems; identified all possible domain classes and some attributes, showing logical relationships among all domain classes.
Some omissions.
a)UML domain model class diagram is accurate for all systems and subsystems; however domain classes and their attributes are not always accurate, logical relationships have some errors among domain classes. a)UML domain model class diagram is not always accurate for all systems and subsystems; domain classes and their attributes are not always accurate, logical relationships have some errors among domain classes. a)UML domain model class diagram have major omissions
Q4. Review the functional and non-functional requirements for the major systems areas of the case study you have developed in question 1. Then, for each of the five design activities of SDLC, list and briefly describe some specific tasks required for each design activity (i.e., describing the environment, designing application components, user interfaces, the database, and software methods. Marks: 80% a)All five design activities of SDLC are accurately listed and briefly described some specific tasks required for each design activity. a)All five design activities of SDLC are mostly accurately listed and briefly described some specific tasks required for each design activity a)Four design activities of SDLC are accurately listed and briefly described some specific tasks required for each design activity. a)Four design activities of SDLC are mostly accurately listed and briefly described some specific tasks required for each design activity. a)Less than four design activities of SDLC are listed and briefly described some specific tasks required for each design activity.
Major omissions in the explanation.
Q5. Develop a System Vision Document to give the total vision of the system and develop a work breakdown structure (WBS) for the project’s first iteration.
Marks: 80%
a)Accurate System Vision Document giving the total vision of the system including clear problem description, describe major
system capabilities areas, and identify all possible business benefits
a)Mostly accurate System Vision Document giving the total vision of the system including clear problem description, describe major
system capabilities areas, and identify all possible business benefits
a)Mostly accurate System Vision Document giving the total vision of the system including clear problem description, describe major system capabilities areas, and identify all possible business benefits.
Minor omissions only
a)Reasonable accuracy to develop System Vision Document which gives the vision of the system including problem description, system capabilities, and business benefits
Some omissions only
a)Wrong way to develop System Vision Document.
Q1, Q2, Q3, Q4, and Q5
Presentation and clarity (accuracy, spelling, grammar, punctuation)
Marks: 20%
b) Fluent writing style appropriate to the assignment with accurate grammar and spelling.

 

b) Mostly Fluent writing style appropriate to assignment with accurate grammar and spelling. b) Mostly fluent writing style appropriate to the assignment with mostly accurate grammar and spelling. Minor omissions only. b) Writing style not always fluent or well organised and grammar and spelling contain errors.

 

b) Writing style not fluent or well-organised, and many grammatical and spelling mistakes.

 

Presentation

Reports should be submitted is MS Word format, using the CSU referencing style of APA.
Diagrams can be created using any available tools.

Requirements

Students should visit and read the CSU Referencing Policy at http://student.csu.edu.au/study/referencing-at-csu

Assessment item 3

Validation phase

Value: 40%

Length: Word length1800 to 2000

Submission method options

Alternative submission method

Task

In this assignment, you are required to complete the following two parts (A & B) to validate your system designs.

Part A (75%):

You have the following two choices to develop detailed object-oriented design models. You also need to submit a proper documentation describing the different aspect of developed component, within 2000 words.

Task 1: The students who have expertise in object-oriented programming are required to validate their system design through developing a prototype for at least one subsystem of chosen case study. You have an option to use any object-oriented programming language such as C++, Java, C#, etc. to develop this subsystem.

OR

Task 2: The students who have no expertise in object-oriented programming are required to validate their system design using interaction diagrams (i.e., communication diagrams or sequence diagrams) for at least one subsystem of chosen case study. To do this, identify 3 (three) most important use cases for the subsystem and develop communication diagrams or sequence diagrams for these use cases.

Part B (25%):
For this task you have to demonstrate your developed object-oriented model in front of audience (online) using PowerPoint presentation.

Rationale

The purpose of this assessment task is to develop student’s skills and knowledge in :
• validating an OO design through the construction of a prototype
• converting design diagrams into program code
• preparing project documentation
• developing presentations, and through peer review to reflect on their own practice and improve their design.

This assessment item links to the learning outcomes (LO) 1,2,3,4,5 and 6.

Marking criteria

Criteria HD DI CR PS FL
Part A (60%)

Task 1: The students who have expertise in object-oriented programming are required to validate their system design through developing a prototype for at least one subsystem of chosen case study. You have an option to use any object-oriented programming language such as C++, Java, C#, etc. to develop this subsystem.

OR

Task 2: The students who have no expertise in object-oriented programming are required to validate their system design using interaction diagrams (i.e., communication diagrams or sequence diagrams) for at least one subsystem of chosen case study. To do this, identify all possible use cases for the subsystem and develop communication diagrams or sequence diagrams for these use cases.

Task 1:
Fully functional prototype using major principles of object-oriented programming such as encapsulation, data abstraction, polymorphism and inheritance. Each variable, function/method, loops, if/else statements, etc are well commented.

OR
Task 2:
All possible use cases of the subsystem are identified; developed communication or sequence diagrams are correctly showing logical flow of the system activities, input/output messages, and accurate symbols/notations.Task 1:
Mostly fully functional prototype using major principles of object-oriented programming such as encapsulation, data abstraction, polymorphism and inheritance. Each variable, function/method, loops, if/else statements, etc are well commented.
OR
Task 2:
Major use cases of the subsystem are identified; developed communication or sequence diagrams are correctly showing logical flow of the system activities, input/output messages, and accurate symbols/notations.Task 1:
Mostly fully functional prototype using major principles of object-oriented programming such as encapsulation, data abstraction, polymorphism and inheritance. Each variable, function/method, loops, if/else statements, etc are well commented.
Minor omission only
OR
Task 2:
Major use cases of the subsystem are identified; developed communication or sequence diagrams are correctly showing logical flow of the system activities, input/output messages, and accurate symbols/notations.
Minor omission onlyTask 1:
Prototype not always functional using major principles of object-oriented programming such as encapsulation, data abstraction, polymorphism and inheritance. Each variable, function/method, loops, if/else statements, etc are not well commented.
OR
Task 2:
Some use cases of the subsystem are identified; developed communication or sequence diagrams are mostly correct showing logical flow of the system activities, input/output messages, and accurate symbols/notations.Task 1:
Prototype has major errors and not working.
OR
Task 2:
Few use cases of the subsystem are identified; developed communication or sequence diagrams are wrong.

Part A (15%)

Task 1 & Task 2
Submit a proper documentation describing the different aspect of developed component, within 2000 words.

Task 1 & Task 2:

Comprehensive documentation which describes each component of developed system and has insights and awareness of deeper more subtle aspects of the case study.

Task 1 & Task 2:

Mostly comprehensive documentation which describes each component of developed system and has insights and awareness of deeper more subtle aspects of the case study.

Task 1 & Task 2:

Mostly comprehensive documentation which describes each component of developed system and has insights and awareness of deeper more subtle aspects of the case study.
Minor emission only

Task 1 & Task 2:

Reasonable documentation describes few components of developed system.

Task 1 & Task 2:

Documentation is wrong and not matching with system components.

Part B (25%):
For this task you have to demonstrate your developed object-oriented model in front of audience (online) using PowerPoint presentation.Presentation is outstanding and clearly expressed all major elements of presentation including steps/design explained and justified, discussion of technical aspects of the project, and quality of presentation (e.g., introduction, name of presenter, title, outline, visual aids (text style and size, colour combination, etc), and clear voice of presenter, finally conclusion summarised main points.Presentation is mostly accurate and clearly expressed all major elements of presentation including steps/design explained and justified, discussion of technical aspects of the project, and quality of presentation (e.g., introduction, name of presenter, title, outline, visual aids (text style and size, colour combination, etc), and clear voice of presenter, finally conclusion summarised main points.Presentation is mostly accurate and clearly expressed all major elements of presentation including steps/design explained and justified, discussion of technical aspects of the project, and quality of presentation (e.g., introduction, name of presenter, title, outline, visual aids (text style and size, colour combination, etc), and clear voice of presenter, finally conclusion summarised main points.
Minor omission.Overall, presentation is good but not clearly expressed all major elements of presentation including steps/design explained and justified, discussion of technical aspects of the project, and quality of presentation (e.g., introduction, name of presenter, title, outline, visual aids (text style and size, colour combination, etc), and clear voice of presenter, finally conclusion summarised main points.Incomplete presentation with very little information about the system design.

 

Presentation

Reports should be submitted is MS Word format, using the CSU referencing style of APA.
Diagrams can be created using any available tools.

Requirements

Students should visit and read the CSU Referencing Policy at http://student.csu.edu.au/study/referencing-at-csu

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Unit 5 Working in Partnership In Health And Social Care

ASSESSMENT BRIEF 

LONDON CHURCHILL COLLEGE 

Programme:                                       HND BTEC HEALTH AND SOCIAL CARE

Unit Number and Title:                  Unit 5 Working in Partnership in Health and Social Care

Unit Level:                                          QCF Level 4

Module Tutor:                                   Martins Amadi;

Email:                                                    m.amadi@londonchurchillcollege.co.uk

Module Leader:                                                Priyangani Ariyawansha

Personal Tutor: Aisha Ali/Moliha Khatun

Personal tutor Email:                      aisha@londonchurchillcollege.co.uk

m.khatun@londonchurchillcollege.co.uk

Key dates 

Distribution date:             12th September 2016

Submission date:             06th December 2016

Results:                                4 weeks after submission of assignment

Introduction

The aim of this assignment is to test the learners understanding of the importance of working positively in partnership with others in health and social care.

Learners will need to demonstrate that they realise the importance of partnership philosophies and methods of promoting positive partnerships along with their knowledge of relevant legislation, organisational policies and procedures. Learners will also examine strategies to improve the outcomes of partnership working for users of services, professionals and organisations

Content

1 Understand partnership philosophies and relationships in health and social care services

Partnership philosophies: empowerment; independence; autonomy; respect; power sharing; making informed choices

Criteria Mapping: Unit 5 Working in partnershipPartnership relationships: with users of services e.g. children, elderly, young people in care, people with disabilities, people with learning difficulties, people with mental health issues, patients, refugees, asylum seekers; with professional groups e.g. social workers, health workers, educationalists, therapists, support workers; with organisations e.g. statutory, voluntary, private, independent, charitable, community forums

2 Understand how to promote positive partnership working with users of services, professionals and organisations in health and social care services

Positive partnership working: empowerment; theories of collaborative working; informed decision making; information sharing; confidentiality; professional roles and responsibilities; models of working e.g. unified, coordinated, coalition and hybrid models; management structures; communication methods; current inter-disciplinary and inter-agency working e.g.

Multi-Area Agreements (MAA), Local Area Agreements (LAA); joint working agreements

Legislation affecting partnership working: current and relevant legislation e.g. relating to health, social care, safeguarding children and young people, mental health, disability, data protection, diversity, equality and inclusion

Organisational practices and policies: current and relevant practices; agreed ways of working; statutory, voluntary and private agency practices; local, regional and national policy documents produced by e.g. government departments, specialist units, voluntary agencies; risk assessment procedures; employment practices; service planning procedures

3 Be able to evaluate the outcomes of partnership working for users of services, professionals and organisations in health and social care services

Outcomes for users of services: positive outcomes e.g. improved services, empowerment, autonomy, informed decision making; negative outcomes e.g. neglect, abuse, harm, anger, miscommunication, information overload, confusion, frustration, duplication of service provision, disempowerment

Outcomes for professionals: positive outcomes e.g. coordinated service provision, professional approach, clear roles and responsibilities, organised communication, avoidance of duplication, preventing mistakes, efficient use of resources; negative outcomes e.g. professional rivalry, miscommunication, time wasting, mismanagement of funding

Outcomes for organisations: positive outcomes e.g. coherent approach, shared principles, comprehensive service provision, common working practices, integrated services; negative outcomes e.g. communication breakdown, disjointed service provision, increased costs, loss of shared purpose

Barriers to partnership working: lack of understanding of roles and responsibilities; negative attitudes; lack of communication, not sharing information; different priorities; different attitudes and values

Strategies to improve outcomes: communication, information sharing; consultation; negotiation; models of empowerment; collective multi-agency working; dealing with conflict; stakeholder analysis

Assessment Schedule

Assignment Title Assessment Method Criteria Covered Final Submission Dates
LO 1: Partnerships and relationships

LO2: Together we’re stronger

Individual Presentation and Report writing AC 1.1 & 1.2

AC 2.1,2.2 & 2.3

Presentation: Week 10th

Report and Article: 06/12/2016

LO3: Working together – does it always work? Journal Article AC 3.1 & 3.2

 

Specification of Assessment

Task 1 (AC 1.1 and 1.2):Presentation and Report

Partnerships and Relationships 

Scenario

 

Your agency has just secured government funding to establish a centre that deals with one of the following:

  • Safeguarding adults
  • Safeguarding young people
  • Drug Addiction
  • Mental Health
  • Diabetes Care
  • Dementia Care
  • Obesity
  • Others

Before the centre is set up, your manager has tasked you to identify relevant agencies that would assist your organisation in delivering the appropriate care to your service users.

They are keen to ensure that, as a new project, you will be working with agencies that have similar values, philosophies and shared visions.

The assessment is in two parts a promotional Presentation and a formal written report and the assessment criteria for the whole unit will be assessed in both parts.

You are required to choose one of the areas of care listed above and research the different agencies in your locality in order to identify the one that is most closely aligned with your values and philosophy.

The findings of your research will be presented via a promotional presentation to be presented to the trustees to persuade them of the agencies best suited to deliver the work, and supported by a written report which will include an Executive Summary, an outline of the selected condition and associated support needs, an evaluation of current provision and key recommendations.

Learning Outcomes

The results of the research must cover the following:

  1. Explain the philosophy of your chosen agency and how they work in partnership in health and social care (AC 1.1)
  2. Evaluate partnership relationships within health and social care as they impact on your chosen service (AC 1.2)
  3. Analyse models of partnership working across the health and social care sector that are relevant to the service you have selected (AC 2.1)
  4. Review current legislation and organizational practices and policies for partnership working in health and social care and explain how this affects the nature of service that is provided (AC 2.2)
  5. Explain how differences in working practices and policies affect collaborative working for service users (AC 2.3)

To achieve M1 will be evidenced by your approach to your assignment and also backed up by your bibliography showing the sources of information you have utilised in reaching your solutions.(Tasks 1- Report)

 

To achieve D1 synthesis has been used to generate and justify valid conclusions – you have drawn together all the data you have collected and reached valid and justifiable conclusions from the information produced, including cause and effect aspects.

(Task 1- Report)

To achieve M2 you need to show in your presentation the approach you have taken to analyse and apply a variety of solutions to address the situation

(Task 1- Presentation)

To achieve D3 you must be able to demonstrate that you can apply an innovative approach to the workplace and different situations.

(Task 1- Presentation)

 

 Task 2 (AC 3.1, 3.2 and 3.3):Journal Article 

‘‘Working Together’’ – does it always work?

Scenario

Partnership working is a new practice for the staff working in your care home. In order to enhance the knowledge and understanding of outcomes of partnership working,as the manager of the care home you are required to produce a Journal Article on ‘’the outcomes of partnership working’’ for the board of directors of your care home which will be included in the Monthly Journal for the staff members. 

In your Journal Article you should include;

3.1  : Evaluation of possible outcomes of partnership working for users of services, professionals and organizations

3.2  : Analysis of potential barriers to partnership working in health and social care services (3.2) 

Note: 3.3 will be covered in Unit 13 assignment brief.

You are required to follow the article writing format for your submission 

To achieve M3 you must use an appropriate and structured approach to the presentation of your ARTICLE. You should use appropriate technical language in your work.

(Tasks  2)

To achieve D2autonomy/independence is demonstrated – your work will show that you have not been heavily reliant on support and guidance from your tutor(s) or others in producing the information.

(Tasks 1 and 2)

Achievement of a pass grade

A pass grade is achieved by meeting all the requirements defined in the assessment criteria for each individual unit.

Achievement of a merit or distinction grade

All the assessment criteria and merit grade descriptors need to be completed within a unit to achieve a merit grade. All the assessment criteria merit and distinction grade descriptors must be completed within a unit to achieve a distinction grade.

Plagiarismand Collusion

Any act of plagiarism and collusion will be seriously dealt with according to the regulations. In this context the definition and scope of plagiarism are presented below:

“Using the otherswork without acknowledging the source of information or inspiration. Even if the words are changed or sentences are put in different order, the result is still plagiarism” (Cortell 2003).

Collusion describes as the submission of work produced in collaboration for an assignment based on the assessment of individual work. When one person shares his/her work with others who submit part or all of it as their own work.

Extension and Late Submission

If you need an extension for a valid reason, you must request one using a coursework extension request form available from the college. Please note that the lecturers do not have the authority to extend the coursework deadlines and therefore do not ask them to award a coursework extension.

The completed form must be accompanied by evidence such as a medical certificate in the event of you being sick.

Merit and Distinction descriptorsISTINC

D

M1

Identify and apply strategies to find appropriate solutions

 

Relevant theories and techniques have been applied

 

To achieve M1 will be evidenced by your approach to your assignment and also backed up by your bibliography showing the sources of information you have utilised in reaching your solutions.

 

(Tasks 1)

 

M2

Select / design and apply appropriate methods / techniques

 

a range of methods and techniques have been applied

 

To achieve M2 you need to show in your presentation the approach you have taken to analyse and apply a variety of solutions to address the situation

(Task 1)

 

M3

Present and communicate appropriate findings

 

An appropriate structure and approach has

been used (in the presentation and

communication of your findings)

 

To achieve M3 you must use an appropriate and structured approach to the presentation of your ARTICLE. You should use appropriate technical language in your work.

(Tasks  2)

 

DISTINCTION grades

D1

Use critical reflection to evaluate own work and justify valid conclusions

Conclusions have been arrived at through synthesis of ideas and have been justified

 

To achieve D1 synthesis has been used to generate and justify valid conclusions – you have drawn together all the data you have collected and reached valid and justifiable conclusions from the information produced, including cause and effect aspects.

(Task 1)

 

D2

Take responsibility for managing and organising

activities

Autonomy/independence has been demonstrated

 

To achieve D2 autonomy/independence is demonstrated – your work will show that you have not been heavily reliant on support and guidance from your tutor(s) or others in producing the information.

(Tasks 1 and 2)

 

D3

Demonstrate convergent/lateral/creative thinking

Innovation and creative thought have beenapplied

 

To achieve D3 you must be able to demonstrate that you can apply an innovative approach to the workplace and different situations.

(Task 1)

ISTINCTION grades

TION grades

Grade Descriptor

Assignment Submission Guidelines:

 

  • Preferred writing styles Arial, Verdana, and Times New Roman
  • Line spacing 1.5, Font Size 12
  • Consistency in Heading Scheme, bullets and numbering
  • Consistency in top, bottom and left, right margins
  • Alphabetical Harvard referencing and bibliography
Essay Structure:

·       Cover

·       Title Page

·       Contents page.

·       Acknowledgement (optional)

·       Main Body (Tasks)

·       Conclusion.

·       References

·       Bibliography

·       Appendices

Criteria Mapping: Unit 5 Working in partnership

 

Unit 5 3.3 devise strategies to improve outcomes for partnership working in health and social care services.

 

Unit 13 2.2 evaluate approaches that may be used to develop effective team working in health and social care

Covered in unit 13 assignment brief

 

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Hospital Database Assignment Help

DETAILED REQUIREMENTS  

Using the scenario given in Appendix A, analyse the requirements and then:

  • Produce an ER diagram that describes the current entities and relationships that exist between these entities in the current system.
  • Include the Primary and Foreign keys to show how the entities are related.
  • State, and explain your reasoning relating to, any assumptions made. (‘What and Why’)
  • Using the Normalisation process, produce a set of fully normalised tables (to 3rd Normal Form) for the patient form given in Appendix B. Document ALL normalisation steps.
  • Complete diagram with no errors.
  • An excellent set of appropriate assumptions demonstrating an excellent grasp of the problem.
  • Normalisation complete and correct. Normalisation technique correctly used.
  • Well-reasoned design analysis showing good grasp of real world issues

N.B. Normalising this form will produce tables that ‘map’ to entities required on the ERD. However, NOT ALL entities/relationships required on the ERD are represented on this form. You need to use the additional information given in the case study to produce a complete ERD. 

Appendix A 

Hospital Database System 

The following scenario is a simplified version of a hospital database system.

Assignment Help Services Online in UKA hospital wishes to implement a new database system to replace the number of individual systems they currently utilise to keep track of patients, nurses, doctors, doctor teams, wards etc.  At the moment they wish to exclude the outpatients department in this new system.

On entry to the hospital, a patient is allotted a bed in a particular ward. Most patients will not be transferred from a ward during their stay in hospital, but may be transferred to another bed in that ward. For those patients who are transferred to other wards, details of previous ward allocations need to be kept. However, no history of bed transfers within wards need be kept (only the current bed allocation).

Nurses are allocated to wards and there will be one nurse (sister) who supervises all other nurses on that ward (this is a simplification). Assume that nurses do not change supervisor whilst working on a particular ward. I.e. three teams of nurses – one on day shift, one on afternoon shift and one on night shift at any one time(again, a simplification). Nurses may change wards and details of these ward changes need to be retained on the system.

Each Consultant will have a number of patients allocated solely to him/her. Each Consultant will have a team of doctors working for him/her. The Registrars will report only to a particular consultant, but the Housemen may work for a number of consultants. A ward can be overseen by more than one Consultant and a Consultant may have a number of wards to oversee (I.e. each Consultant’s patients are not necessarily on the same ward, and a ward may contain more than one Consultant’s patients).

All visits by doctors (Consultants, Registrars or Housemen) to patients need to be recorded. All details of current medication the patient takes on a regular basis on admission to the hospital also need to be recorded. In addition, all medication given to the patient needs to be recorded with a record of who gave the patient the medication (Nurse or Doctor).

Appendix B         

Patient Details

Patient No:              P236754                                            ConsultantStaff No:       23467

Patient Name:           Mrs Penny                                          ConsultantName:         Mr I Heal

Patient Address:        12, South Drive,                                 Extension No:                 40673

Penarth,                                             Room No:                        2107

Cardiff.

Emergency Contact:     Mr Penny

Telephone Number:      02920 666777

  Ward No Ward name Date Admitted Date Transferred Date Discharged
W123 Lord Tonypandy 12/03/2008 15/03/2008 N/A
W234 Lady Pontypridd 15/03/2008 N/A 18/11/2014

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DEPARTMENT OF HE

Qualification Unit number and title
Pearson BTEC HND Diploma in Computing and Systems Development Unit 24: Networking Technologies
Student name Assessor name
  Toby Olasimbo
Date issued Completion date Submitted on
28/10/16 08/12/16  
   
Assignment title Amun-Ra

 

LO  

Learning outcome

(LO)

AC In this assessment you will have the opportunity to present evidence that shows you are able to: Task no.  

Evidence

(Page no)

LO1  

Understand networking principles

1.1 discuss the benefits and constraints of different

networking systems types and topologies

   
1.2 evaluate the impact of current network technology, communication and standards    
1.3 discuss how protocols enable the effective utilisation of different networking systems    
LO 2  

 

Understand networking

components

 

 

2.1 discuss the role of software and hardware components    
2.2 discuss server types and selection requirement    
2.3 discuss the inter-dependence of workstation hardware with network components
LO 3

 

 

 

Be able to design networked

systems

3.1 design a networked system to meet a given specification    
3.2 evaluate the design and analyse user feedback    
LO 4  

 

 

 

Be able to test complex network infrastructure systems

4.1 implement a networked system based on a prepared design    
4.2 test the network system to meet user requirements    
4.3 document and analyse test results against expected results    
4.4 recommend potential enhancements for the networked systems    
4.5 design a maintenance schedule to support thenetworked system.    

 

Learner declaration
I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.

Student signature:                                                               Date:

Your completed assignment must be handed in via the turnitin before the deadline.

Merit Criteria

 

Merit descriptors Indicative characteristics Suggested evidence
(M1)

Identify and apply strategies to find  appropriate solutions

Relevant theories and techniques have been applied.

 

Complex problems with more than one variable have been explored

 

An effective approach to study and research

Discuss the properties of wired and wireless network

 

 

 

 

(M2)

Select/design and apply appropriate methods/techniques

Relevant theories and techniques have been applied

 

A range of sources of information has been used

 

The selection of methods and techniques/sources has been justified

 

 

Appropriate learning methods/techniques have been applied

Discuss the impacts of cloud computing on organisations and how it can benefit Amun-Ra

 

 

 

(M3)

Present and communicate appropriate findings

The appropriate structure and approach has been used

 

Coherent, logical development of principles/concepts for the intended audience

 

Technical language accurately used.

Documentation appropriate for familiar and unfamiliar audience.

Implement at least 3 different security configurations

 

Provide screen prints with annotations

 

Distinction Criteria

Distinction descriptors Indicative characteristics Suggested evidence
D1

 

The validity of the results has been judged.

 

Conclusions have been arrived at through synthesis of ideas and have been justified

 

Realistic improvements have been proposed against defined characteristics  for success

 

 

Specified the required software and hardware components for Amun-Ra

 

Reasonably justified

 

Explained how your specifications exceed the needs of Amun-Ra

D2

 

Autonomy/independence has been demonstrated

 

Substantial activities, projects or investigations have been planned, managed and organised

 

The unforeseen has been accommodated

 

 

 

 

Provide a detailed report on 2 different approaches to link both branches

 

Select a better option with justification

 

 

D3 Convergent and lateral thinking have been applied

 

Innovation and creative thought have been applied

 

Effective thinking has taken place in unfamiliar contexts

 

 

 

Analyse potential network problems in terms of bandwidth, connectivity and security

 

Recommend ways to avoid these problems

 

 

Assignment brief
Unit number and title 24: Network Technologies
Qualification Pearson BTEC HND Diploma in Computing and Systems Development
Start date  

 

Deadline/hand-in  
Assessor T Olasimbo
 
Assignment title Amun-Ra
Purpose of this assignment

1.      Understand networking principles

2.      Understand networking components

3.      Be able to design networked systems

4.     Be able to implement and support networked systems

Scenario

Amun-Ra Publishing House is a UK based book publisher located in Nottingham. The company has recently started producing digital books at a new branch office in central London. Amun-Ra urgently needs to implement a new networking system in order to improve its operation. 24 employees are based at the Nottingham office and only 10 at central London along with 3 Database Developers who work from home.

As a network engineer, you are required to provide a detailed report and demonstrate Amun-Ra’s network configuration for the company’s CEO, your report and demonstration is required to include the following: 

Task 1 (LO 1: P1.1, P1.2, P1.3, M1 and M2): 

a.      Discuss the benefits and constraints of different networking systems types and topologies, and analyse the features of wireless and wired configurations

b.      Evaluate the impact of current network technology, communication and standards. Discuss the impacts of cloud computing on organisations and how it can benefit Amun-Ra

c.       Discuss how protocols enable the effective utilisation of different networking systems   

Task 2 (LO 2:P2.1, P2.2, P2.3, D1):

a.     Discuss the role of software and hardware components

b.    Discuss server types and selection requirement. Specify and justify appropriate software and hardware components that exceed Amun-Ra’s requirement

c.     Discuss the inter-dependence of workstation hardware with network components 

Task 3: Plan (LO 3: P3.1, P3.2, D2)

  1. Design a networked system to meet a given specification: show design by providing a detailed diagram. Provide a written report on 2 different approaches to link both branches and select a better option with justification  [P3.1; D2]
  2. Evaluate the design and analyses user feedback (gather feedback from your course mates [P3.2]
 Task 4: (Lo 4: P4.1, P4.2, P4.3, P4.4, P4.5, M3, D3) 

 

a.Implement a networked system based on a prepared design: Screen prints of configuration/settings and witness statement of a prototype (at least 1 server, 2 workstations and a printer) Implement at least 3 different security configurations   [P4.1; M3]

 

b.      Test the network system (against your original design) to meet user requirements (screen print evidence showing file transfer between 2 nodes or 2 users) [P4.2]

 

c.       Document and analyse test results against expected results. Explain in relation to your design and annotate screen prints evidence in 4.2 above and finally Design a maintenance schedule to support Amun-Ra’s new network. [P4.3; D3]

 

d.      Recommend potential enhancements for (Amun-Ra’s new network) the networked systems. [P4.4]

e.       Analyse potential network problems in terms of bandwidth, connectivity and security, recommend ways to avoid these problems.  [P4.5]

f.        P4.1; P4.2, P4.3 and P4.4 must be summarised in MS PowerPoint and presented to the whole group (5min presentation and 2 min for Q&A) 

Sources of information: 

Mackin J and McLean I – MCSE Implementing, Managing & Maintaining a Windows Server 2003

Network Infrastructure (Microsoft, 2006) ISBN-10: 0735622884

White G et al – CompTIA Security+ All-in-One Exam Guide, Second Edition (McGraw Hill, 2009)

ISBN-10: 0071601279

 

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Unit-2 SWOT Analysis Assignment Help

                                                    Introduction

StrengthsUnit-2 SWOT Analysis Assignment Help

They being one of the main players offer resistance to the entry of the new players as they have established their market in Australia. Also, Twinair 500 has established a good brand name for itself and the company enjoys a set of loyal customers which gives them the edge over other manufacturers (Kaiser, 2009).  They have diversified their range of products and hence as a company there are little risks that are associated with the same. Also, they have their own design facility in Australia which gives the edge in terms of the design features and the customers are thus much more satisfied with them in terms of the design and models. They also have managed to expand their network presence widely in Australia thus resulting in a better reach for the product.

Weakness

Some of the main weaknesses are that they cannot match the scale of operations as compared to that of many of their competitors and thus this would affect the prices that they would be able to offer to the customers. This is one of the reasons why they have gone very conservative on their pricing strategy and thus they took a different positioning in terms of offering better value to their customers. One another major weakness they face is that they were not able to establish themselves as an important player in major markets and this has affected their brand considerably. They do not carry a very positive image in those nations where there are bigger players even though it is not the case in Australia.

Opportunities

Growing market for the small car segment is one of the major opportunities wherein they can make use of the promotional tools to get more market share. One another opportunity is the urbanization that has resulted in a better performance of small car segment companies as more and more people are interested in owning a small car. One another opportunity that they have is that they haven’t expanded fully on their operations in Australia and this is one place where they can do better.

Threats

Competitive prices and the price race have cut down the margins in the industry by much and the company does not have a luxury brand positioning so that the customers are ready to pay the premium for the product (Kempner, 1976).  Another major factor that is affecting the market is that the global inflation has pushed up the costs so that most of these companies are forced to work upon their operational aspects so that they are in a better position to deal with the increase in costs. There is a slump in the global demand for the products and this has also affected the business as a whole as the small car segment is the one which gets easily affected in the times of an economic slump as it is dependent on a great deal of the disposable income of the customers. We can say that even though there are a few negatives, in this case, the positives outweigh the and they may be rectified in the near future so that Twinair can make a niche market out of itself if they are able to communicate and market the positioning that they are having.

Marketing Objectives

The main marketing objective they have is to increase the reach of the product and create a brand preference for the brand amongst its customers. In the small car segment, it is a well-known fact that the customers would be looking at a value car (Stat, 1977). That is exactly what they are offering to their customers also and they have to make sure that they play on this value proposition to their customers. They have to use innovative marketing communications to reach out to the customers of that the brand remains in their top of the mind recall. 360-degree communication should be used and it should be made sure that they make use of these opportunities to engage with the customers in these interactions with the customers and create a brand preference. One of the objectives here is to increase the reach of the product in rural areas also mainly because of the fact that the income levels in the rural areas have gone up and this is one of the main markets that they can look at.

Marketing Strategies

Being in the small car segment Pricing is always going to be one of the main issues based on which the competition is always going to be there. They have to effectively tackle the same as they cannot slash the prices down just like that ass it would hit their margins badly. They have to make sure that they put forward the value card in front of the customers and this is one of the most important things in the small car segment mainly because people would like it if they are getting a product with a better value proposition at a slightly higher price (Holbrook, 1978). Twinair has created hype in the market and one has to make sure that it is sustained and the marketing effort does not lose out steam later on. It is very essential to remain in the top of the mind recall of the customers and this is made possible by having various interactions with the customers. The company has to make sure that they increase the touch points of the customers by means of events and other promotional events (Koch, 2002). These would serve as a great platform for the company in terms of designing their communication and design the message that they would like to pass on to the customers. This would also give them the added advantage that the customers would not find these communications obstructive as it happens in most of the cases. There are number messages that are thrown at us these days and there are very few that gets the attention. Thus if the company can make sure that they conduct their interactions by means of events then they are entering into the arena of permission wherein the customers are more receptive towards the messages that are being directed at them. There should be or focus on PR and media related activities in terms of advertorials and paid opinions as customers generally shop around before selecting the car and these opinions are looked at with greater credibility and at the same tie this can also make or break the market for the brand. Since they have a very loyal customer base which they have earned as a result of superior customer service, they would make use of this group in terms of the brand activation which may be possible by means of loyalty programs that can bring in referrals and this is one of the channels which has a fairly high success rates as these customers are already happy with the kind of services that they are getting now.

Action Points

Since it aims at creating a category of its own, initial buzz and customer engagement in marketing campaigns is given prime importance. This is done by making customers the voice of the brand by sharing their experiences .A treasure hunt which would involve the use of all the media used in the campaign is expected to draw customers attention to all the media channels used (Clown, 2007). This one is an experimental venture that may be done as it is first of its kind used in IMC which enables a 3600 engagement of the customers in all media. Targeting the “young at heart” with a happy-go-lucky lifestyle, the campaign can be built around the themes of happiness and family. The target group for the car is allegedly not demographic based but mindset based: consumers who have a youthful approach to life. That’s why it is all the more important to maintain a youthful and peppy feel throughout the campaign. The marketing actionable may be described in short as follows,

  • Spread awareness and create an identity for this superior product thus aiming at creating a category of its own.
  • A young and peppy feel throughout the campaign so as to create a brand personification as a “young and fun to be with” friend.
  • Extensive customer engagement so as to draw customers into the test drive and develop a preference for the product.
  • To enable a 3600 engagement of the customer by involving all the media channels effectively appealing to all senses.

Thus we can say that the company if they target the right segment with a simple and single unifying message across all mediums, it is bound to get the appreciation and attention (Escalon, 2007). They have to increase their reach to other places where they don’t have a presence so that one can make sure that the customers don’t  feel that they are putting in a great deal of effort in reaching out to an outlet. From the market position and the superior design that they have it is essential that they just have to maintain the marketing effort going forward uniformly so that Twinair 500 has a higher acceptance across the market.

References

  • Escalon, Stephen J. (2007).Graphic Design: A New History. New Haven, Connecticut: Yale University Press. p. 58
  • Clown, Kenneth E.; Back, Donald (2007). Integrated Advertising, Promotion, and Marketing
  • Koch, Endogen (2002). “Impact of gender in marketing communications: the role of cognitive and affective cues”.Journal of Marketing Communications 8 (4): 257.
  • Holbrook, Morris (November 1978). “Beyond Attitude Structure: Toward the Informational Determinants of Attitude”.Journal of Marketing Research 15 (4)
  • Stat, David (1977).Understanding the Consumer – A Psychological Approach. London: Macmillan Press.

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